Web Analytics, undoubtedly is one of the most important parts of Digital Marketing. The software helps you the kind of visitors that your website is getting. Not just that it also helps you get to know the audience’s behaviour, extremely important information such as the source from where your traffic comes, the type of content that is preferred by them etc. This helps you understand the behaviour of the audience, by understanding which you can better strategize and get more efficient results. Not just this but even the return that you would get on your investment will be told to you by this software that would help you strategize better so as to invest better in the conversion tools, resulting in helping your business grow tenfold.
The module is extremely important for all prospective digital marketers to learn as it follows a 9 step process which is not learned very easily, but for sure, once learned can get your website to the top in no time.
To summarize what you will be able to do after this, will be to set up goals as well as conversions, analyze what benefits are you reaping from them and strategize accordingly.