Why In-Depth SEO Content is a Marketing Superhero
Artice by Chrizzy Adams
“Content is king.” This phrase is frequently heard in marketing and social media circles. Digital marketers understood this phrase, but what about those who have no background in digital marketing?
Not all entrepreneurs, especially the first-timers, are aware of how SEO works. Some of them think social media networks and websites are enough to sell their brands. Some think paid Google ads, and Facebook ads are enough to surpass their competitors. These factors are indeed useful in online marketing, but they are not enough.
Back in the old days, people tended to keyword stuffing because many of them wanted to get higher page rank, increase traffic, and garner more link juice. Today, keyword stuffing is considered bad practice or one of the techniques of the Black Hat SEO-a practice against search engine guidelines just to a higher ranking for a website.
Since many SEO practitioners had been practicing the black hat, and spamming had become rampant, Google made an action to stop the malpractice. The search engine company had released a series of updates to prevent spamming and encourage SEO practitioner and digital marketers to produce valuable content.
Larry Page and Sergey Brin are the owners of the co-founded Google in 1998. The search engine company aims to “organize the world’s information and make it universally accessible and useful.”
Google’s mission remains the same. To achieve this mission, the company had released updates. As time goes by, its algorithm continues to evolve to deliver useful and relevant results as the search engine is attempting to deliver pieces of content that are available throughout the web.
Whenever you search something on the search bar, Google ranked the content based on usefulness and relevance to the users.
So How SEO Works Here?
As mentioned earlier, Google is ranking the content based on usefulness and relevance. You want your content to be on the first page of Google page. To achieve this goal, your content must have any SEO value, which means it is beneficial to the users.
How to Make Content Beneficial to Readers?
It should be useful and informative
If you are aiming to entice customers to go to your place, it is better to submit important information about your business to Google My Business. It includes store hours, contact information, delivery hours, and street so Google can give direction to the users. By registering to Google My Business, your SEO will improve and enhance branding. Apart from that, it guides users who need directions.
Apart from getting approval from Google My Business, it is advisable to post a blog. It is not necessary to blog every day. Just update a new post every week to keep your website updated.
Inserting keywords are not enough to get the attention of Google algorithm nor the attention of your audiences. Make your content engaging and relatable. Online users tend to spend time reading your blog if they get the information they need and entertain and educate as well.
It should also be valuable and useful to other sites
Avoid focusing on a specific topic. Try to broaden your topic or provide a different perspective. If an article provides more value compared to others, there is a higher chance to make online users read your blog.
Proof that your site is credible is by providing original content and research. Apart from that, it is crucial to give citations, links, and reviews or testimonials from your happy customers.
Content should be high quality
Most digital marketers and SEO specialists are aware of the updates and guidelines. Sadly, there are still people practicing the old and bad practice of SEO. Most clients they are targeting are the newbies who do not know search engine optimization.
Quality content is essential in SEO and social media campaigns as well. The main role of writing in-depth content is to spread information about your brand and services. Most of the time, content with valuable information that delivers in an entertaining format attracts more visitors.
Updating Your Content
Just like traditional marketing, engaging content still matters. You need to convince the audiences you are legit and deliver excellent services or products. The website also needs to update its content regularly because it shows it is active.
Other Benefits of Updating The Content
- Optimizing keyword
- Convince potential clients to do business with you or to try your service/products.
- Save time in answering common questions (FAQ pages)
- Opens opportunity to drive traffic
Roles of Keywords
Forget those days where keywords were used to spam emails and comments section of the blogs. Today, the use of keywords is now broad and essential to find out what people usually search. Keywords are also the keys for the users to find services and other answers and information they need.
SEO keywords could be words or phrases in your web content or the meta tags or descriptions. The goal of putting them in the content is to make your site possible for people to find through search engines.
Why Hire a Content Writing Company?
With all the advantages above of producing in-depth content, these are enough reasons to hire a service of a content writing company. Admit it, working for an SEO campaign takes a lot of time and effort. As your business expands, you will need people to help you out on the tasks.
A content writing company is also responsible for finding effective keywords for a website and campaign. Apart from getting traffic, a content writing service ensures quality content for branding by making an article engaging.
How to Hire a Content Writing Company?
Check their experience in the industry
Although you should still consider the startup, you must still check their experience in the industry. You may ask their portfolios and analyze their proposals if it aligns to your marketing strategy.
Check how their content performed in the past
By checking their samples, you may judge how they work. From grammar structure to using the keywords in the content-these are the factors that you need to check. You may also talk to their previous clients to get their feedback.