What Are Your Email Marketing Trends Predictions for 2019?
Article by Tom Hardy (Senior Online Marketing Executive at Sparx IT Solutions)
Digital Marketing is an Ever-Changing and Updating Realm. It Portrays that a Marketer needs to be Apprised of the Latest Trends that are Making a Good Sense in Creating Brand Presence. Today, everything is in Digital forms which make everything go with the Flux of Digital Transformations. This leaves a big impact on almost all types of business verticals on positive notes. But, it is sure that they might not be aware of the different nuances that let them manage a stronghold on their marketing strategies. The strategic planning might include the tools one uses to conduct business operations or the ways marketers utilize to communicate and convey information to the target audience.
When it comes to formal communication, we can’t forget email. It’s the best medium which has been growing rapidly as an ideal marketing tool for online marketing professionals. It’s clear that around 2.8 billion people are regularly using email as the finest digital communication tool.
In this digital era, when everything is changing in advanced modes, there are also a few trends that are boosting the ways business entrepreneurs utilize emails for promotional purposes. These can be considered as the email marketing trends are being used by the digital experts to gain an exceptional online presence for associated brands.
Can you guess, what can be the best email marketing trends for the current and upcoming year? Let’s us help you elaborate on each trend with their benefits –
Have a sneak peek:
Personalization Makes Things Better:
Content personalization is the key which makes brand advertising more effective. Today, marketers consider email marketing the best way to present a brand’s potential in front of customers. They integrate personalization in the email content so that the audience gets quickly engaged with the message and takes immediate action regarding the same. The role of content personalization has increased and there’s no reason why marketers should not use personalized email marketing for brand exposure. The fact is certain that using the email data deliberately can lead a brand towards success.
Emergence Of Interactive Content:
The concept of integrating interactive content has been made a great presence in the previous year. And currently, in 2019, the trend continues to attain great accreditation among marketers. This trend initiates email content integration with quizzes, games, lively image carousels and different other types of fun clickable actions. These actions are quite interactive and allow the users to completely engrossed with the subject the email has. Today, the trend has been adopted by many email marketers to engage visitors with the promotional message. If you make throwing interactive emails a regular practice, users will also become habitual of opening your emails.
In-Depth Focus On Quality:
It is said that eat less but, consume quality food! The same applies in the context of email marketing. If one is running an email marketing campaign, he needs to concentrate on broadcasting quality messages and relevant content to the quality email subscribers. This helps the emails straightly reach to the targeted visitors’ inbox. On the contrary, if you overload the email message with the non-relevant yet bulk content, standard email protocols send such emails directly to the spam box which means all your creative efforts will get washed away. To succeed in the email marketing realm, make sure that you always concentrate on quality rather than quantity of the email content.
Conduct Loyalty Programs:
The year 2019 brought good fortune for all types of ventures. The statement has been in the limelight because of the increasing digitization of business operations. The session of introducing loyalty programs has been in the field for many years and it’s still predicted to be the best way to collect more interested customers data in the year 2019. Basically, loyalty programs are conducted to know the behavior and allow marketers to reach to their loyal customers who are actually interested in the associated brand’s services/products.
Extensive Utilization of AI-Powered Email Marketing:
Previous years have witnessed a massive growth in marketing due to AI integration. Machine learning & AI technologies have truly proved their power by showing their great roles in advertising brands with real-time results. Knowing the users’ behavior makes the marketing process easier and predictable. This means one can draft promotional emails for the targeted customers as per preferences. This simply compels the targeted visitors and help the brand increase the conversion rates for their services & products.
Brands Will Think Holistically:
Keeping the audience glued with the message or the page you want to promote is the key to better deliverability. Today, all the marketers try to maximize customer engagement by optimizing the emails exactly as per their preferences. They also optimized emails in terms of time and use email automation to keep the users facilitated with regular deals & impressive messages.
Content With Storytelling:
We know that interactive content steals the attention of most of the users. But, somewhere there’s also great importance of content showcasing an excellent example. Marketers consider it content storytelling which still wins the hearts of people with the powerful presentation of brand promotion content. If you’re looking for the best email marketing trends, you can add this in your list.
More Mobile-Optimized Content:
It has been calculated that more than half of the responses come from smartphones these days. For email marketers, it’s strict guidance to have a strong emphasis on mobile content optimization. They can make their email content mobile-friendly by integrating easy accessing images, videos and graphics. These are the best mediums to grab users’ attention in a single stroke. You can also integrate compelling CTAs to make your email content more powerful for users to explore.
However, email is the oldest form of connecting people with each other but, you can’t consider it an obsolete channel of communication. Currently, it is being used as a powerful brand marketing weapon which can make or break a business image. Utilizing email marketing with appropriate tactics will delight your business with fruitful benefits. So, be careful while you’re implementing email marketing techniques and also make sure that the campaign in running by integrating the latest email marketing trends in mind.