8 Remarkable Ways to Maximise the Conversion Rate of Your Website
Article by William Shell
There is absolutely nothing worse than having a great product or service that doesn’t attract the right set of consumers. In this case, half your battle involves getting the traffic to your site, and the other half of the fight is to get the potential consumers to take some action. All your efforts to attract the potential consumers would be useless if you can’t get them to do subscribe to your newsletter to buy a product. This is what conversion is all about.
Simply put, conversion is a process where you follow some steps to maximise the number of visitors who complete a particular action on your site. This process involves being able to get your consumers to take the actions that will let you achieve your desired outcome.
So, here are some simple ways that can help elevate the conversion rates of your website.
1. Have a Clear Proposition to Seal the Deal
This is something that you must be clear about when it comes to your website. In fact, you need to present a certain sense of urgency so that your consumers feel compelled to choose your service or product.
To ensure that your value proposition works well, highlight the benefits your consumers will receive (like, how your product/service will make their lives better), what issues you intend to resolve, and how consumers will distinguish you from your competitors.
2. Present an Attractive Headline
This is something that can’t be emphasised enough. The headline is the first thing that your target audience will look at. So, you need to make a solid first impression. This means your blog, ad or landing page title has to be appealing and concise.
Here’s a list compiled by Buffer on the types of title you can use.
- Questions: “Do you know how to present a perfect webinar?”
- Surprise: “This is not a perfect blog post (but it could’ve been)”
- Curiosity gap: “10 Ingredients in a perfect blog post. Number 9 is impossible!”
- Negatives: “Never write a boring blog post again”
- How to: “How to develop a responsive website”
Contemplate what would attract the attention of your consumers. If they wish to learn something, then a “How-to” post might work well. Also, you can think of incorporating the question that your consumers ask the most while writing the headline. Whatever it is, it should be something that will compel them to say yes to your proposition
3. Incorporate Social Sharing Buttons
Adding social sharing buttons on your blog posts or product pages can be a double-edged sword. On the one hand, it can amp up the credibility of your product or blog post. However, if it doesn’t get as many shares, your efforts can backfire and give the impression that your content isn’t reliable.
“You can carry out A/B tests to know whether adding social sharing buttons is going to make a positive impact on your site or not”, suggests Nate Wilson, an expert on marketing assignment help service from Myassignmenthelp.com. Make sure that you only include social sharing buttons for platform-appropriate content (e.g. Twitter for quotes or snippets, Pinterest for images, Facebook for sharing blogs). Also, the buttons shouldn’t distract the readers from the main CTA button, as that could affect your conversions.
4. Improve Your Email Marketing Campaign
Your email list is one of the ideal ways to nurture your prospects and drive them to conversions. Most marketing professionals believe that email marketing considerably boosts customer acquisition and retention.
There are plenty of ways to keep building your email list. You can host a free webinar and offer an opt-in incentive through it. You can also provide a subscriber-only discount and Mclearly elaborate on what the benefits are for signing up (e.g. valuable content, exclusive promos).
The idea here is to figure out which strategies would work best for your business model and apply them effectively.
5. Make Your CTAs Evident
Your Call To Action needs to grab the attention of your visitors. When inserting the CTA buttons, conducting a split test is essential to understand which placement works best.
For example, you can choose a strong verb to emphasise on the action your prospects should take (e.g. “Download now!”). Or, you can make it more results-oriented (e.g. “Show me how to boost the traffic of my site”). Always use active voice instead of passive. Also, make good use of power words to strike a chord with your target audience – something that would urge them to click.
While traditional optimisation practice suggests that CTA buttons should be above the fold, many successful businesses have defied it. When it comes to the placement of CTA, you can also perform extensive A/B testing to know the most effective location of your buttons on your blog posts, home page, or landing pages.
Here’s an example of appropriate CTA from a list curated by HubSpot.
6. Optimise the Structure of Your Website
A well-structured website is an essential measure to drive a high conversion rate. Your focus, in this case, should be on usability. Internet users have become used to a particular page structure. So, if your website deviates from the usual layout, then your consumers will take more time to navigate their way around.
For your users to consider your website as ‘useful’, make sure that your company logo appears on the left side of the website. A click on it should direct the consumers to your homepage. For proper orientation, the navigation should also be consistent. All the main categories should be clickable to maintain a uniform structure.
7. Develop the Trust Factors on Your Site
Trust is one of the major reasons why your consumers will choose your products over your competitor’s. Needless to say, you also need to include trust factors to drive more website conversions. A few aspects to consider are as follows.
- Social profiles
- Contact information (e.g. contact page, live chat, email, phone number)
- Payment assurances (e.g. various payment methods, trust badges, certifications, SSL)
You can also maintain a blog and share your organisation’s expertise. However, when writing the content, keep in mind that most readers dislike blatant self-promotion. To deal with this, concentrate on offering value to your target audience by highlighting their needs, answering their top questions, or elaborating about your two cents’ on a recent industry trend.
8. Maintain the Credibility of Your Site With Reviews & Testimonials
Reviews and testimonials are pivotal when it’s all about establishing your efficiency in the eyes of your visitors, particularly among the first-timers to your site. B2C companies can use the following review sites, which would be relevant to your business.
- Amazon customer reviews
Similarly, B2B companies can explore the following review sites.
- G2 Crowd
These reviews and testimonials would help bridge the trust gap among your potential consumers.
I hope this handy guide has provided some perspective on how to increase the conversion rate of your website effectively. Also, feel free to add something that we may have missed. Tell us in the comments section below.
William Shell a Writer and Enthusiastic blogger. He is also associated with a reputed company for the past couple of years. Here, he delivers quality dissertation help to students on their requests. Besides being an active blogger, he loves to travel around the world.