Ways in Which Content Marketing Improve SEO

Article by Harshita Jaiswal

 

There has always been confusion over content marketing and SEO. They both look similar but are very different from each other. And how they should fit together to make for a popular website. The fact that SEO and Content Marketing are in fact to be fit together, overlapped, blended and sometimes coherent is the crux of the underlying problem. While construed as inseparable, most of the magic on websites happen when these two elements come together.

Content Marketing is an advanced key that unlocks the power of SEO. With the developments in Google algorithms, fresh changes have been made which require not just the technical aspects of SEO but also a good content marketing plan for the website to perform well on search engines. Content marketing improves SEO in varied ways, here are some!

Creating content means capturing keyword opportunities

Search engines focus mainly on the texts and scripts written on the website. They can’t see the images or the videos put up on the web, it is the content put up around them that makes it rank. And so when it comes to creating an impact for the SERPs it is the content that works the most. Content Marketing gives space for you to go beyond the usual Home Page, About Us and simpler contents to explore the vast horizon of keywords available. Using product descriptions, blog posts, social media spaces, etc you can target a whole range of keywords while building up a loyal customer base. Content marketing improves the authenticity of the website as well as opens up space for more keywords so that SERPs can pick words and make ranking easier!

Google favors notable content

If you go by the top ranking websites on Google, you shall find that these websites have substantial content that educates the customers and gives an experience. And it is not just about creating long posts with thousands of keywords. It is about creating content that solves the query of the traffic with informative content, right keywords, and interesting read. You can choose to create multiple blog posts, guides and articles to connect with the customers. Users and Google appreciate websites that share substantial content on their primary subject and answer their queries in a short read.

SEO generates traffic but content retains them!

SEO is all about employing technicalities that improve website performance on the web. The keywords can be installed anywhere on the URL, code pages or as hashtags to drive the traffic from Google. But once the traffic is there, it is the content that shall hold their interest. Without good content, the traffic shall go back to the search page which shall make the website a less credible choice in the eyes of SERP. Creating good content with information, pictures and videos intrigues the customers and makes them read through it. And if it solves the query of the customers, they might browse through other content pages, share the page and return too. This increases the traffic time on the website making it easier to rank on Google.

Together they strike for zero rankings!

SEO and Content Marketing have the same objective – to create a unique path that achieves the top Google ranking. Now to create a unique path while the SEO focuses on working with the keywords, content marketing focuses on working with informative content. When content marketing fits well into the guidelines of SEO together they can create unique content that can earn a zero ranking on Google. Combining the keyword research with the informative content that users find useful to read and share the website can earn a special status. Long-tail keywords, trendy topics, and answering for the topic in an absolute sense gives the website the top spot seamlessly.

Traffic that is evergreen!

Content is mostly focused on what is happening today. You write a story on a recent topic and promote it across different channels to get a quick burst of traffic on the post. But with time the post starts losing its value and the traffic reduces too. But then some evergreen topics keep generating traffic for a long time. This is because, after the initial outburst of traffic, the SEO is empowered with multiple backlinks being generated. The post although turns older by the day, it gets its value in the SEO world by being a link connected to multiple back links earning traffic from different sections. SEO Companies in India improves the traffic by opting the right content strategy that builds posts around an evergreen topic.

Best performing SEO links also have the best content

If you look back at your website analytics and browse through some of the top-performing posts, you shall find that the SEO of the top-performing posts also have the best content put on the website. The motive of creating content is to capture the interest of the audience at large. With the help of SEO, you can optimize this content to bring the best of both the world in a single link. While SEO can help target the right keyword and attract the audience, content marketing can help you bring back traffic by way of guest posts, interesting videos, informative content, etc. They work as two sides of the same coin – one earns the traffic, and the other retains it.

SEO loses purpose without content

It is really of no use working on the SEO if the website has nothing to interest the audience. While the SEO techniques will earn the traffic, with no credible content on the website the traffic will soon be lost. SEO needs to be backed with the right content to attract the audience, give meaning to the keyword and build up the stature of the website.

Content Marketing gives meaning to the keywords, pictures, and videos in a language that Google understands. With a sound content marketing plan, you can lay a strong base for SEO to work its magic. Improve your content to improve SEO!