Why Is Video Marketing Important For Your Company?
Article by Tryphena Dudley
The video marketing for your business, you may sometimes not among the top priorities of content marketing strategy. You may think that it is one of the most expensive formats and that it is only accessible to large companies, but it is not.
We could say that Mark Zuckerberg, the creator of Facebook, was one of the first to take this step through Facebook. And we spend the day consuming audiovisual content through different social networks. Why not take another step and do it live? The concept called video content has allowed us through Facebook Live, Instagram Stories and Periscope (Twitter) to know first-hand the opinion of the consumer who can interact at all times while performing the live broadcast. A method of connecting with people on a personal, but also business level as it allows us to get closer and closer to our customers by making them participants and getting them to feel part of the brand.
In this way, video marketing appears in our lives, a very economical and effective way if it is good to spread our content virally on the network, reaching thousands of users through different social networks, including Snapchat.
Why Invest In Live Video Marketing?
There is no doubt that video content on the Internet is the biggest competitor of television following the trends for current social networks. Well, our way of consuming audiovisual content has evolved because of digitalization. We like to be informed, we want to choose what to see, how and when. These factors make television sometimes obsolete, especially in the face of the younger sectors.
Although Instagram Stories is the tool that allows less streaming time compared to Facebook, Periscope or Snapchat, the truth is that it is the most used for video marketing. Let’s explain what advantages this type of advertising brings to companies:
Personification. As we mentioned before, live video allows us to interact and learn more about the brand that interests us.
Scope, Organic and Unpaid.
We manage to reach a large number of users without investing money in it. Also, against more visits and comments we have more reach, which will mean that the publication of the transmission will appear more and more above the timeline and will reach more people.
Engagement. The term par excellence of social networks and the digital world. Create a closer and closer link between the brand and the user who can take advantage of streaming to answer your questions. A very different way from what happened years ago, when the client had to call or send a message to the customer service department. Also, in these videos, you can consult the opinion of other users who comment, which provides confidence and security, essential aspects that determine the purchase decision.
Differentiation. Many brands invest in advertising, but few who dare with streaming, because many are afraid of possible errors or do not know how advantageous it is. The truth is that the direct ones, no matter how prepared they are, show the transparency of the brand and, along with it, differentiation from the competition. Are you interested in news related to advertising on social networks for 2017?
Benefits Of Video Marketing
Since Google bought YouTube in 2006, the great search engine takes into account the brands that hang their videos there and if they keep an active channel. On the other hand, you have surely noticed that when you perform certain searches the videos always appear recommended and it is inevitable that the eyes fly towards these results. A YouTube channel will help you to position your brand.
We Believe In What We See
Users are increasingly sensitive to visual information. A video that tells what you do and who does it – that puts your workers face and eyes – multiplies the credibility of the company to current and potential customers.
Simply create small testimonial pills, 2 minutes maximum, where your workers introduce themselves and tell what they do, their emotional bond with the company, the time they have been working …
Selling Is Easier
Imagine that you have an e-commerce and that you want to boost sales. A video is an unlimited creativity format to describe products and services. With a video, you can show the product in its context and at the time of its use, you can parody it, advise how to take advantage of it …
Or you can also put a video on each product sheet as the Bellroy wallet brand has done. They cost more than 100 euros and are sold as churros!
Reasons For Traffic
On YouTube, every minute 2.8 million videos are displayed. 69% of consumers watch product videos two or more times before buying. And 41% of users are more likely to share a video than any other brand content on social networks. So that video marketing is much more important for nowadays companies.