Top 9 Digital Marketing Trends in 2021 | Expert Suggestions
Article By SEJAL MALHOTRA
What is Digital Marketing and Digital Marketing Trends?
Digital Marketing is one of the important elements of Internet Marketing that requires electronic devices. Digital Marketing makes use of the internet and technologies like mobile phones, computers, and platforms to boost products and services. It helps in engaging customers through its following components such as email marketing, SEO, content marketing, influencer marketing, social media, video marketing, affiliate marketing, and much more which you’ll learn in this article on Upcoming Digital Marketing Trends 2021.
Do you Know How Digital Marketing Trends Begin?
The earliest event occurred in 1971 by Raymond Samuel Tomlinson who posted the first email and made a platform that allowed people to send and collect files through unique machines. In 1990, digital marketing was formulated after the evolution of computers. In 2000, after the birth of a search engine called Google and the development of the iPhone consumers started looking for products online and Digital Marketing became enlightened globally.
Here are the Best 9 Upcoming Digital Marketing Trends in 2021.
- Influencer Marketing
- Product Personalization
- Video Creation & Marketing
- Social Messaging Apps
- Social Media Stories
- Search Engine Optimization
- Email Marketing
- Visual Search
1. Influencer Marketing:-
Influencer Marketing is in trend and customers trust influencers and their opinions.
These days, businesses are targeting audiences through social media platforms namely Instagram, Snapchat, and YouTube. Around 4.14 billion people are actively using social media and 2.14 billion active users are expected to purchase goods and services online. Brands are teaming up with influencers to foster their products and services.
2. Product Personalization:-
Product personalization is a personalization of email, post, content, pricing, and much more. It is essential for any business and is a key to marketing. Business uses different ways to personalize their product as per customer needs and satisfaction.
A chatbot is a software application that is used to stimulate on-line conversations with a client. Many customers prefer interacting with chatbots because chats are hassle-free and much more consistent. These chatbots provide direct contact with a live human agent, 24/7 responsive, and give answers and solve customer’s queries promptly. As per business requirements, chatbots are reliable because multiple customers can be handled at the same time.
4. Video Creation & Marketing:-
Video Marketing is promoting a product or service of a brand through videos. YouTube, Instagram, Facebook, and Twitter are some of the platforms of Video Marketing. People prefer watching online videos than on Television. With the discovery of Instagram Reels and Instagram Live, marketers are restyling their strategies. Video marketing helps in boosting conversion rates and builds customer loyalty and trust.
5. Social Messaging Apps:-
Today, marketers spend more time engaging with customers about their products and services on Social Messaging apps. Popular Social Messaging Apps are WhatsApp Messenger, WeChat, Instagram Direct, Facebook Messenger, Twitter Direct Message, Line, Skype, and Telegram. Social Messaging Apps are very convenient to send more personalized messages to customers directly. It helps in boosting sales, provide meaningful information about the product, retrieve potential customers, provide customer support, enlightens people about upcoming events, and more.
6. Social Media Stories:-
Social Media Stories are vertical videos and images that last for 24 hours. After Snapchat, these 24 hours stories were introduced on Facebook and Instagram. These stories benefit in increasing brand awareness and are cost-effective. Links to websites, mentions of other brands or people, tags, location can be added to stories.
7. Search Engine Optimization(SEO):-
Search Engine Optimization upgrades the quality of the website to increase targeted traffic. For customers’ persona, brands construct beneficial content that is relevant and useful. SEO targets the right audience and brands don’t require to pay for ads in SEO. If used accurately, it can be fruitful for any business.
8. Email Marketing:-
Email Marketing is the action of delivering a promotional message to a variety of people via email. Brands send an email that contains advertisements, information about upcoming products, offers, and much more to their present customers. It is an effective online marketing platform. Businesses provide coupon codes, offers, gift cards via email to existing customers. Email marketing volume was increased by 45% in 2020 and more increase of email sending volume is expected in 2021.
9. Visual Search:-
Instead of using keywords, individuals can scan or upload images or objects and search for the same. Through these scan images, people can get exact and awaited results. Visual Search utilizes Artificial Intelligence which assists people to search via unreal images rather than typing a text. Restaurants have started using Visual Search for dining in purposes to display their menu to the customers. Visual Search made it effortless and easier for shoppers to perceive and find products of their choice online.
These super trends of digital marketing will benefit in increasing the website traffic and will bring a high-quality audience which will lead to conversions. The best way to engage a larger number of customers is to make a marketing campaign, move resources to social media and start interacting with new and existing clients through chatbots and provide them meaningful resources through which they can connect and gain trust and loyalty.
They provided a pleasant list of the best trends of digital marketing 2021 that is not the absolute and completed list. Because it is helping small businesses, startups, and existing businesses to grow higher and higher professionally, the process of digital marketing is getting famous among each and every organization. Hence, more trends of digital marketing will be coming up. But before that, you can follow the given accommodating nine 2021 trends of digital marketing.