Step by Step Strategy to Grow Your Business In Social Media
Article by Nishil
1. Understand Your Current Presence on Social Media:
As a business, it is essential for you to analyse and understand where to stand offline in order to start off online. When you take a decision to build your business on social media, you have to be really firm about your marketing decisions.
First of all, you need to understand what your business is into and on which social media will your brand flourish. For eg. if you have a brand which deals with accessories and ornaments, you can choose Instagram and Facebook. You could showcase pictures of your products on them. However, if you have a more formal setting you can choose LinkedIn.
2. Plan a Plan:
Make sure you have a plan ready. For any big step in your business you need to know and be aware of your strengths, weaknesses, opportunities and threats. You also have to make decisions by planning each and everything very meticulously.
3. Identify The Right Platforms For Your Business:
For every brand, there are multiple platforms available digitally. You can use one particular platform or a combination of platforms in order to optimally achieve the goals you’ve planned on achieving.
These days, Instagram has become a hub for businesses because many social media influencers are out there to market and promote the products of different brands. Facebook, too, has started options like custom tabs and ‘marketplace’ in order to enrich customer experiences while shopping for products.
So it is quite essential for you to choose the right platforms in order to achieve your goals. Even if your content is great, if you choose the wrong platform, all your efforts could go in vain.
4. Be Aware of Your Target Audience:
By knowing this, thoroughly, you can easily make sure your content hits the right target. If you know your target audience, you can tailor your content based on their interests. For eg, for your accessories and ornaments business, your target audience will be girls aged 12-25.
So you could create your posts in such a way that it includes and relates to girl power or promote it through any current tv show or web series which promotes girl friendships.
5. Connect. Build Relationships Across all Platforms
In today’s digital world, we personally build quite a lot of networks. The interesting thing here is that, there’s a lot of scope professionally as well. You could build a huge number of networks across all your social media sites and build a brand that talks to people. Your tone matters.
You need to decide whether you want to have a time that’s friendly or more authoritative. After you decide, you can start building your brand profile by communicating with people regarding offers, discount coupons, complaints, feedback and so on. A healthy customer relationship goes a long way when it comes to any business. Online or offline.
6. Establish Professional Connections:
Along with personal connections, it is important for your brand to create an identity on digital media and drive connections with other professional brands.
This helps in promoting your brand through other brands and thus maintains your relations with your customers and your potential customers, too. For eg, You are a biscuit brand and at a promotional event like a business seminar, you sponsor your products as snacks, you get a great combination of professional and personal connections as well.
So, if someone has had a liking for your product, he/she will try establishing a new connection with you and you thereby know that your product has performed well at that seminar.
7. Create Content That Your Audience Understands:
Content is the King for all the businesses or influencers out there. Creating content is easy but creating the right content is tricky. Every business has a different set of audience that may relate to a different approach than the usual.
So it is really important to curate content in such a way that brings your best out and makes your target audience feel that I need this product in my life. You can create funny videos, blogs, write ups and so on.
8. Invest in Tools that help in Social Media Management:
If you are a social media manager, you’ll know how important social media management tools are and what a fascinating and important role they play in the business.
These tools help you manage all the social media platforms you are on, in one place. If you have ever created a social media calendar, you sure need such tools. They are really helpful at such times and help in organising your posts date wise. These tools really come handy when there are topical posts like festivals, current affairs and so on. Hootsuite is a really great social media management tool.
9. Analyse Your Presence:
Analysing your presence digitally is what will help you in making your future decisions. When we talk about analysing it means delving into the insights and comprehending what those mean.
Tools like Google analytics are greatly beneficial when it comes to understanding customer behaviour. When you analyse your presence everywhere, you understand the way customers behave when it comes to factors like potential customers converting into customers, user interface, payment, product descriptions and so on.
So when you analyse your presence you see whether you’re going the right way or there are some steps you’re missing out on.
10. Optimise it after Understanding Insights:
After you understand the insights and analyse what is happening, it’s time to make sure that you’re on track with the things you’ve left behind. When you look at what the analytics is saying and work accordingly, chances are that you will be really successful and your brand visibility on social media will increase threefold.
It is very important to be updated regarding your insights because you need to know what part of your brand do your customers prefer and what do they dislike. That way, you take care of yourself as a brand and also your customers.
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