Every Online Startup Should Learn These Tactics for your Website
Article by Naman Modi
A quarter-century ago, having a website was like a dream come true for any business because it opened doors for businesses to reach massive audiences. Your website design was not such a big issue because the technology wasn’t so advanced. Today, your website design weighs a lot and is the greatest determinant of your success. With the technological advances, visitors are now Design-conscious and look up to it for direction. As a startup, you must design a website that is intuitive for your visitors to navigate through it easily. This article will give you tips for an effective web design. Anyone can create a website, but not everyone can design effective websites.
The 5-Second Rule
If you didn’t know, the most used button on any website is that “Back” button. I believe you know where I am heading with this. The 5-second rule implies to the attention span of a visitor before he or she loses patience. It means that you only have up to 5 seconds to present your offers and make an impression – a good one for that matter. Although it’s is not much, but it’s what you get so use it to the maximum. The best way to approach this is to use the surprise tactic. Astonish your readers using images to lure visitors and text to convince them. If you manage to do this, hit the last nail on the coffin by punching in your value proposition. Visitors are looking for solutions to show them how you intend to solve all their problems.
Start With a Design Strategy
Another aspect you need to concentrate on before settling for a website design agency or a freelancer is your strategy. Ask yourself what the overall message you want to put out there using your design. Does your design represent the company’s values, aspirations, and prestige? What impact will the website design have on your visitors? Every item of your website has to be placed strategically. It is not just about eye-catching colors and inspiring images; you also need to plan every image you put on the website. Relevance is the most important thing when it comes to images. Why are they there in the first place? Is it to educate, inspire, or entertain?
Future-Proof Your Website
Staying in the present is a good thing, but it’s also advisable to have long term goals of your business. For example, the latest trend is responsive website designs; this is not just an option but a necessity. You should make sure that your website is accessible on any size screen. You should take care of usability, speed, and overall user experience. If your website is not easy to access, how do you expect your visitors to stay? Do everything possible to ensure that your users can enjoy their interaction with your website. You can’t entirely count on your web designer to make everything right, it’s up to you to push them to the limit to make everything work on your favor.
The Beta Trials
As a business owner, you have to realize that perfection is hard to achieve. You will encounter obstacles even when you were cautious with your design. It’s hard to know this if you don’t launch your design in the first place. The best way to find out if it will work is to make a better launch. This ensures time to get feedback from your audience on how your design looks and offers suggestions on how to improve the design. It all boils down to the visitor, and it is up to them to decide whether your design is worth it or not. Take notes from the majority of your visitors and craft your design according to their suggestions.
Don’t Make the Users Think
Your website has everything in place, from speed looks to intuitiveness, but still, your bounce rate keeps increasing. What could be a problem? It may be that your visitors are spending most of their time figuring out things on your website, instead of consuming what you are offering. If that’s the case on your website, don’t blame them for clicking away. Visitors want to find information, not trying to find where to find the information on your website. Make your design simple to allow them to navigate with ease. If they can find what they need fast, they will stick around for long.
Starting up a website is easy, but creating a useful website is a whole different ball game. You need the Best website design services that appeal to the visitor so that it would be easy to convince them. A simple design makes it easy for visitors to navigate and find what they are looking for easily. However, don’t overdo it by making it so simple to a point it lacks relevant information. Just ensure to solve their problems not increasing them. Use responsive designs to cater to all kinds of users.