7 Effective SEO Tips for Taxi App Promotion
Article by Nayan Rathod
You might have invested a lot of time and money in your taxi booking app but it will be in vain if you are unable to get your app in front of the right audience. And SEO can help you do exactly that.
SEO or search engine optimization is a popular method of marketing any app, product or website online. It makes it easier for users to find you online and provides them with useful and relevant content.
The best thing is that you don’t have to spend any extra money on converting any clients through SEO. There are people who are already searching for various things and by using SEO, you are just driving them to your website or app. This helps you promote your app and get more responses with ease.
If you are looking to promote your newly created taxi booking app using SEO, then keep reading for 7 SEO tips for your taxi app.
7 SEO Tips For Your Taxi App
1) Keyword Research
It is not possible to talk about SEO without keywords. The first step to promoting your taxi app is to identify the keywords that are more relevant to your brand. You can start out by walking in your target customer’s shoes and thinking about what they would be typing if they want to find you. Once you have an idea about where your audience is, it will be easier to swing them your way.
When searching, you will come across thousands of keywords but not all of them will be relevant. You need to understand that just because a keyword has a high volume of searches doesn’t mean that you will get any benefit by using it. Instead of trying to reach everyone and everywhere, it would be much better if you could focus on your niche and try to narrow it down so that you can reach the exact audience that you were trying to find.
2) Play Store & App Store Optimization
The ranking algorithm used in the app stores is different from Google SERPs. Hence, it becomes important to research appropriate keywords for the app markets and use them in the content accordingly. However, there are some similarities in ASO (app store optimization) and SEO, so an app that ranks high in the app stores is probably going to show up high in the web searches.
Some factors to be taken care of in the app store are app name, a short and full description, and URL. Working on both ASO and SEO can help you get ahead of your competitors with ease. The fact that your competition is with Uber and many other Uber-like apps makes it necessary that you overtake some of them in order to be successful.
3) Reviews and Ratings
When users want to purchase a product or service, they listen to other people. Thus, user ratings and reviews play a major role when it comes to any app’s success. Google and Apple are just like every other eCommerce stores. They tend to rank apps higher that have more positive feedback by a number of people.
People tend to give more importance to recent reviews, so it is important that you keep asking the users to leave a review for your taxi application! This will help you rank better and also help others looking for your taxi app.
Moreover, if a user is facing some issue and posts a problem in the form of feedback, you can look into it and help that user. This usually results in the user changing their review from negative to positive, showing that you actually care about your users and customers.
4) Link Your Taxi App Everywhere
Without promotion and marketing, most apps would fail days after the launch. Along with marketing, you will need to provide people with an accessible way of downloading your taxi app. This means providing links and QR codes everywhere that you are talking about your app.
You can include the link of the app in email footers, web pages, in blog posts and even create a landing page purely for your taxi app. Promoting it through various social media platforms by posting sign up links, sharing blogs, posting videos on YouTube, putting the link in your bio, and many other ways can be helpful too. You can also try paid advertising across multiple social media platforms. Printable QR codes can also be pretty useful when you are promoting the app offline at various locations. For example, you can stick these QR code posters at airports and railway stations so people can easily download your taxi app and use it for transport.
Another important SEO factor here is that if you are including the link to your app anywhere in website content, email or blogs then you should use branded links. So, let’s suppose your brand name is Taxi In A Minute. Instead of writing “download our iPhone app here”, you could write it as “download our Taxi In A Minute app for iPhone”. This will help you create branded content and links.
5) Quality Backlinks and Cross-Promotion
High-quality backlinks are an essential part of SEO. You can start by adding the link for downloading the taxi app to your website and try to create a buzz around your app on social media. You can also post articles on other websites via guest blogging. The key here is that the higher the domain authority, the better quality backlinks you will get. With a high number of quality backlinks, you will be able to rank up in Google.
With influencer marketing or affiliate marketing, you could also try and promote other people in exchange for promotion from them. For example, since you have a taxi app, you can try and write blogs about car maintenance services, companies who sell good quality tires, car decor companies or startups, and others. You can provide backlinks to them and ask them to write about you and give backlinks to you. This type of cross-promotion will help you get better backlinks and also provide useful content to the readers.
6) Relevant Content
Search engines like Google aim to provide the best quality content to their users. So if you are spamming Google with copied or bad quality content, then you will be banned most likely. Whatever content you post online for taxi app promotion, ensure that it is useful, is original, hasn’t been posted elsewhere, is relevant to your brand and taxi app. Creating quality content is going to be very helpful to your success, because people share this type of content promptly.
7) Tracking performance
When tracking the app, Android taxi app developers have more options and metrics that they can track. On the other hand, iOS developers will have to make do with the limited number of analytics available in the App Analytics. You can track the metrics for your Android app through Google Play Console and Google Search Console. By tracking backlinks, ranking keywords, organic searches and your website’s authority, it will be easy for you to understand how you are doing. Marketing without analysis is pointless and not worth spending so many hours on it.
The Final Say
Although it is important to have a strong presence and visibility in the app stores it is also important to keep a strong web presence. Often, users tend to use search engines to find and download new apps so if your web presence is not strong enough, those users can’t come
Search engine optimization and app store optimization are long term processes. They include analysis, improvement, tracking and optimization. You should also try new processes and techniques to give a boost to your taxi app’s growth. SEO keeps changing every few months so that Google can provide the best and quality content to the users.
Nayan Rathod is a digital marketing specialist at GoSpAXI, a white label taxi booking app builder company. He has 5+ years of experience in the IT industry. Being a digital marketing professional, he is passionate about sharing his knowledge by writing blogs. His main interests are the growth of businesses through innovative ideas and unique strategies.