Top 6 Reasons Why Mobile-Only Strategy is the New Marketing Mantra
Article by Olaila Lee
The invention of mobile phones is perhaps the most significant phenomenon which reshaped the world. It gifted smarter perspectives, wider goals and a technically advanced lifestyle. According to statistics, the number of mobile phone users across the globe is anticipated to exceed the mark of 5 million by 2019. Most interestingly, the number of Smartphone users is expected to grow from 2.1 billion in 2016 to 2.5 billion by 2019.
If we are to consider these numbers, it goes without saying that the significance of mobile phones in today’s world is undeniable. The application of the device is widespread in every realm of our society. From going social, fostering smarter communication, reaping the benefit of GPS, clicking pictures to listening to music, the importance of a modern day cell phone is widespread.
When it comes to bringing a large group of audience together, roping in the functionalities of mobile phones and merging them with the fundamentals of marketing is quite helpful. Now that you are wondering about the reasons that compel a marketer to count on mobile-only marketing strategies, here’s everything you should know.
1. Mobile text messages have better open rates than emails
According to a study, mobile SMS has 8 times the response rate of emails. This clearly suggests that shifting your base from email marketing and embracing the application of text messages to market your product is any day a better option. If we are to consider the opening rates, then an advertiser can stand a better chance to reach out to larger group of audience which uses mobile phones and communicates through text messages. Citing another data, the open rates for SMS messages is a huge 98%, whereas email marketing drastically lags behind with an average open rate of 22%. Getting a drift of it?
2. Mobile-only strategies can take GPS marketing to another level
When it comes to location-based marketing, counting on the potential of mobile phones can always keep you at the brighter side of the picture. Prof. Jason Miller, an essay help executive and blogger associated with an e-learning agency says …
“Roping in GPS marketing and leveraging the potential of mobile phones has made it easier for us to reach out to the students of different communities across the globe. It’s like you can take your service from San Francisco to Seattle in a snap.”
This is what a concrete and well-managed GPS marketing does to your corporate ambitions. You can alert your target consumers about nearby businesses, make the most of location-specific offers and easily customize your services.
3. In-game mobile marketing can fetch you a wider clientele
Talking of the various applications of mobile marketing strategies, this is one aspect that gets a special mention. According to a demographical report, users spend 62 minutes each day on game apps. If you embrace the concept of in-game mobile marketing and post ads that appear within the game, a lot can be achieved within those 62 minutes.
You will not only enjoy better digital market penetration, but also get the chance to grab your customer’s attention textually, via images, animations and interactive videos, regardless of his/her location.
4. Users are more inclined to compare and shop online
In this modern era of digitization, the emergence of digital shoppers is a trend that is here to stay. Posted in Statista, the total number of digital buyers is expected to cross 2.14 billion people across the globe in 2021.
This is again a clear indication of the fact that the proportion of online buyers is on the rise. So, why don’t you explore this opportunity and create mobile-friendly websites for your prospective customers?
You can list your products online along with price tags and descriptions for the convenience of your buyers. This, can help you to boost audience engagement and ensure an enhanced Return on Investment. Think about it!
5. E-commerce and mobile marketing should complement each other
Marrying the very concept of e-commerce with mobile marketing will always help you to stay at the forefront of success and ensure maximum revenue generation. We often use cell phones to purchase products from various e-commerce websites such as Amazon, eBay, Alibaba, etc. While it is a great idea to have your products listed in such websites, roping in the concept of mobile marketing can simply help your trade reach a whole new level of prosperity.
Wondering how? Reportedly, 62% of Smartphone users have made an online purchase using their mobile devices in the last six months, with half of the internet traffic coming from a mobile device. Would you not like to reap the fruits of digitization and take your business to the peak of success?
In a world where a significant chunk of audience is relying on the functionalities and advantages of using a Smartphone, it is always a safe option to keep up with the pace and embrace the trend.
6. Mobile devices foster social content marketing
No marketing campaign in today’s world is ever complete without distributing social content and promoting products and services across different social media platforms. And when it comes to going social, we cannot deny the role of mobile phones.
Different applications like Facebook, Instagram, Twitter and WhatsApp are considered to be some of the biggest platforms in terms of connecting with a large group of people across the globe. Statistically, mobile apps are predicted to generate around 189 billion U.S. dollars of revenue by the year 2020.
Now that the digital market is hot, happening and progressive, it is always a great idea to share social contents of your business via different mobile applications. When the idea is to ensure maximum conversions, reaching out to a substantial number of potential customers is important. This gives you the chance to make most of your marketing moves.
Wrapping it up,
From having food delivered online to hiring a cab using mobile phone applications, the world has already come a long way. And when it comes to marketing and advertising, end to end conversation and seamless communication is important. Thus, there’s no doubt that marketing strategies designed from the perspective of a mobile phone user will always help your trade get the desired exposure and generate a revenue that is at par with the industry standards.
Olaila Lee is a marketing expert who is working for an MNC for the past 6 years. She has been associated with Myassignmenthelp as an academic expert for a couple of years and provides homework help and essay help services Apart from writing engaging blogs on marketing, tech and education trends, she likes hiking and surfing when not wooing her international clients with amazing marketing advice.