Article by Jamie Barton
Everyone can agree that the pace with which search engine optimization (SEO) has developed over the past couple of years has been phenomenal. Keeping pace with all the developments taking place in SEO can be challenging for anyone, and if you don’t have a clear strategy in place, it gets even tougher. The dynamics of SEO have changed for the better and it isn’t all about driving traffic to your website any longer. There is no point in having 1,000 new website visitors coming to your website if only 1 out of all those visitors is going to convert into a customer.