Article By Haku Kapule (Contributing Editor at 365 Business Tips)
Whether you want to grow your prospect list or sell more product, landing pages are a valuable marketing channel for boosting leads, nurturing new customers, educating people about your products and driving conversions. Landing pages capture leads at a higher rate than from your homepage. According to HubSpot, landing pages have a 5-15% average conversions rate.
Unlike your homepage, which provides a general overview of your overall business, a landing page is a standalone web page with one sole focus – driving your visitors to act. A landing page is created for a specific marketing campaign – whether it be an email marketing, pay-per-click (PPC), organic traffic or social media. Visitors are driven to the page from a call-to-action link embedded in the campaign messaging.