Article by Paula Arce (Content Editor at Microcreative)

Both Traditional and Digital Marketing Strategies are effective in Generating Leads for Business Startups.

Every sale starts with Leads—without them, there are no customers to make deals with and no revenue to earn.  Marketers claimed that lead conversion is their top priority. However, lead generation remains a challenge. Lead generation methods have since expanded to include digital channels, changing the way people do business. Aside from the traditional techniques, marketers should also start embracing digital marketing methods to gather leads, especially since it’s believed that 88% of consumers now utilize the Internet when making a purchasing decision.