Latest SEO Technique Trends which Used in 2019
Article by Sara Jacob
As you know Google changes its algorithm every year, and these changes directly affect your website rankings and traffic. SEO is also an important part of digital marketing. So, for that, one must understand SEO techniques properly.
We all know Search Engine Optimization is a technique to optimize your site and encourage the search engine to rank in search engines. To understand and optimize your website, you have to be very innovative, competitive, and observant.
Only the best can survive and the rest fades away. If your SEO is poor, then no one guarantees that your business survives for a long time in the digital world. So, to rank your website in the digital world, you should have to be updated with the latest SEO technique trends.
By using these useful techniques one can easily survive the SEO world and encourage the search engine to rank your website at the SERPs (Search Engine Result Pages).
Here we give you some useful and latest SEO techniques used in 2019 to run your business in the digital world. So, let’s have a look…
12 Best SEO Techniques in 2019 to Get High Rank in Search Engine:
1. Know your Users:
The user or audience is the heart of your website. So, you need to know who are the users and what are their basic needs. One most important aspect that you should also know is, does your user prefers image, text, video, or audio.
You must have an idea about what your user exactly wants, and when they perform a search. Providing an answer simply is one of the most important things. For that, your user interface of the website must eye-catching and easy to understand.
So, if users are staying on your site then your site will be rewarded by Google. This will ultimately improve your website rankings. Both content writers and SEO are important for your site to get rank and traffic. So, this is a very important and useful aspect of SEO in 2019.
2. Use Structured Data Markup:
As per the opinion of SEO experts, Structure data markup is very important and use it whenever possible. You know the trends of AI are important for google but structured data markup is also more important.
If Google wants to move from mobile-first to AI-first then structured data is a very important key.
If your AI takes a long time to crawl then it will not be great. So, you need to know the relationship between topic and behaviors. Structured Data Markup is acted as a bridge between topics and behavior which we need to understand, test and implement.
For that, you can use tags, metadata, information architecture, and structured markup which motivates the search engines to give signals and supportive content structure. So, markup is the key link between the real and the screen-less future.
Content is the king of your website. It comes at the highest priority in SEO. In 2018, google algorithms only focus on content quality and content depth. So, in 2018, most of the websites give more importance to content quality and depth which helps to get better ranking in Search Engines.
If your site fails to achieve the quality and depth of content then it is very difficult for you to get ranking. So, this concept is to continue in 2019 also. As a content writer, your main goal is to create content which helps to connect, motivate, and move the people and give the best solution to their problems.
So, the main motto is to find solutions to your user’s problems and help them out to solve problems. In 2019, the content strategy is not just answering your user queries but also focus on how to get connected with your users. So, for that, you can use experience maps or content maps and make your content SEO friendly.
4. On-Page SEO:
On-page SEO is one of the most important and useful SEO techniques which is continuing. By using on-page optimization, one can get a huge and unbelievable result to rank your page in search engines.
For improving your on-page SEO one should keep in mind the below points.
- Conversation process should be short
- User navigation should easy
- Answer common queries of a user in the form of content
- Provide relevant result of internal search
5. Voice SEO:
We all know the trends of mobile phone is increasing day by day in today’s digital world. Now people use Voice search to find anything online. Voice search is one of the easier ways to request answers in some scenarios.
But it is not a good practice when you want to find more complex answers. Voice SEO is to act as a game-changer for multinational and multilingual companies.
Nowadays almost all like to operate anything by voice, which will give them a feeling of being very close. Not only this but by this one can save their time and efforts also.
So, this is the best SEO technique of digital marketing in 2019 and as an SEO expert, you should keep on this aspect.
6. Use of Technical SEO:
Making your website technical SEO friendly is the most important task for you in 2019. For that, you have to focus on the below aspects.
- PWAs (Progressive Web Apps)
7. Use Social Media Indexing to Increased the Organic Search:
Social Media is one of the best digital marketing strategies to boost up your organic search. Most people nowadays spend most of their time on social media.
In 2019, social media plays an important role. Not only for indexing and ranking purposes, but it also helps users to use social media channels like a search engine. YouTube is the best example of this.
On YouTube, you can use this social media channel and also perform a search as per your needs. So, this Digital Marketing trends in the SEO trends in 2019 for you.
8. Include Image and Video:
As we all know, visual aids leave a great impact on your people’s minds and it became a new tool in the digital world. Social media is the best platform to support image and video content as well as improve your internet speed.
Visual content helps to change the way your business interacts with users. So, most of the businesses start using visual and video content which is a very important part of SEO strategy.
9. Use AdWords Copy:
AdWords is the best and most used SEO technique which helps to get more traffic and for that use keyword ideas in the Google AdWords search ads.
If you have quality content that ranks well for the same keywords then you can easily reach your targeted audience. If you want to see your website in high organic search results then you establish trust and will display at the top of the ad blockers.
To find some good AdWords create content on which you want to rank. After that, refer to the titles and copy of the ads. So, use free AdWords and increased your are more than 50% of traffic on your website via Ads.
10. Mobile-First Indexing:
As you know almost all of us to have a smartphone and access different websites via mobile only. So, the main goal as a website owner is to index your mobile site on google.
Since 2018, google start the process of migrating sites to the mobile-first index. Mobile-First-Indexing means, to first index your mobile site. But it means to index both your mobile and desktop versions.
The meaning of mobile-first is Google will rank your mobile version once when the site’s migrated.
11. Influencer Marketing:
Influencer Marketing is one of the most important and useful aspects of SEO in 2019. Influencer Marketing is a type of social media marketing which includes endorsement and product placements from influencers, people and organization who have expertise in social influence and their respective field.
As per the research, 99% of influencers are spending their time on Instagram. So, Facebook and Instagram are the most used and famous influencer media. By using influencer marketing one can easily reach their targeted audience.
Not only this, but it also helps to get more backlinks and also help to create content and target keywords. So, in 2019 Influencer Marketing is the most used SEO techniques for improving your website ranking in Search engine.
12. Improve CTR (Click Through Rate):
Click-through rate is one of the very important factors of SEO nowadays. As per the CTR one can decide whether your content is relevant to user search or not.
If the user does not click on your website link then google thinks that you are not relevant for a particular keyword. So, because of this reason, google drops your website rankings and it is not good for the website.
For improving your CTR, provide relevant content to users with proper keyword. Therefore, CTR is also matters for ranking up your website.
I hope you will get the Latest SEO Technique Trends which Used in 2019 which helps to get your website rank high in Search Engine. If you like my blog then share it with your friends on social media wall. You can also comment on this blog below the comment box.