10 Instagram Stats That Marketers Can’t Ignore This Year
Article by Anshul Sharma
Although Instagram joined the game of social media channels a bit later but certainly has made a different place in the marketplace for itself. Now, it is well known as one of the most well-liked social media platforms accessible, this social media app has come a long way from its humble beginnings.
At present instagram has a heavily active user base of 500 million on the app daily. With this there are lots of opportunities for brands, users, influencers. If you want t stay ahead in the game then it is crucial to understand some of the Instagram statistics surrounding this well popular platform. It is important to know who uses Instagram and how to attract the target audience on the platform that can help your business to grow. So, in this write up we have listed out top 10 Instagram statistics below and see what’s in store for 2019 to make sure you are all set up for the success.
In case you haven’t invested in Instagram yet then it is the right time to come forward and boost your brand presence. If you are still not convinced with the power of Instagram then keep reading. We are going to share with you 15 statistics that every business startup or established marketer should know about Instagram. All the details discussed in this write up come from HubSpot, Medium, Hood suite, eMarketer, and Instagram, to name a few.
Read more to uncover the statistics that’ll help you improve your business marketing strategy.
1. 1 Billion Active Instagram Users
Do you know that Instagram has more than 1 Billion active Instagram users monthly? If not then you will be surprised to know that Instagram has the user base to give good reason for spending your time and energy there. The ease of use makes Instagram one of the popular and engaging social media platforms for businesses ad users out there. So don’t miss this golden opportunity to engage and sell your products/ services to your target audience.
2. 7 Out Of 10 Hashtags on Instagram are used by brands
Instagram is certainly one of the best ways to launch a campaign on Instagram with a branded hashtag related to your services or products. A hashtag helps your business in a great manner. You can use hashtags as simple as the name of your business or product, or even a phrase you create for a particular promotion. According to the latest study by Simply Measured, out of 10 7 on Instagram are branded.
3. 4.2 Billion Times every day the “Like” option is used
According to stats reports Instagram has one of the highest engagement levels all across social media platforms. In fact, over 4.2 billion likes are received each day. The main reasons for this super-high engagement rate of Instagram are all about visuals, which tend to grab the user attention more than anything else.
4. Android Users Spend 52 Minutes per Day on Instagram
On an average Android users spend approx 52 minutes a day as compared to Facebook’s 58 minutes. It is well known fact that the more time users spend on Instagram, the more ads they see and thus there are likely to notice your B2B business.
5. 70 percent of Users shop using Mobile apps
More than 70% of Instagram users have used their mobile phones to buy any product online. Without any doubt, Instagram is a traffic good thing for businesses. The businesses if use this social media app in the right way they can boost their ROI in an efficient manner.
6. 71 percent of Young Adults Use Instagram
The mainstream of Instagram users are adults between 18 and 29 years old. Not only that are active users on the app but also use this platform for purchasing as well. Today’s business decision makers need to make choices according to their target audience. Understanding the stats behind each social media platform can assist you to decide which one you need to be focusing on in your social media strategy.
7. One-third Instagram users follow a business page
If you are still in doubt about whether social media marketing actually works, then think about this Instagram statistic. More than 80% of users are following businesses on this social platform. This simply means that if your brand has a presence on Instagram, then the chances your audience follow you are more. Not only has that, about 200 million active users daily visit business profiled each day. So, simply get started with Instagram marketing for your business today.
8. More than 2 million monthly advertisers
As you scroll down on your Instagram page, every time 3 or 4 photos, you will see one marked with “Sponsored.” Instagram is an immense platform for reaching your target audience through both organic and paid procedures, and there are approx 2 million advertisers proving this each month. In case you want to make an app like Instagram without breaking the bank, connect with an android social networking app development company and discuss your project plan today.
9. Video are more appreciated than image posts
Video posts receive 38% more engagement than image posts on Instagram. If you are trying to perk up your presence on the whole Instagram engagement then it is right time to think outside of the box and upload something unique that enchants the audience interest. Videos are less posted on the platform and thus receive 38% more engagement than image posts. Since 81% of marketers agree that engagement is the most significant part of social media success. Using video is the worthwhile tool to see how your audience reacts.
10. More than 100 million photos are uploaded daily
Being one of the well-liked platforms, more and more People are using Instagram to share their photos and videos of their life story or brand story on daily basis on Instagram. So there is plenty of room for your brand to share your own product/service with your audience.
Hopefully, this write up help you to get some insights related to the popular platform. If the above Instagram trend report has sparked some inspiration then it is time to gear yourself and start experimenting with new strategies for your audience. In case we miss anything in the write up let us know what Instagram stats you’re seeing that you cannot ignore for your business in the comments section below!
Anshul Sharma, CEO of Fluper android app development company is soft by nature and creative by the mind. He keeps himself indulged in discovering new things related to social mobile apps and latest technologies. His passion and the vast information attained by him have helped the company to grow at a faster speed.