Role of Instagram in Your Business Marketing

Posted by DTI Blog

November 2, 2019Instagram 0

Article by Sarah

Social networking sites are too popular to ignore. They impact Internet marketing in a great way. Leaving Facebook, LinkedIn, and Twitter behind, Instagram has become one of the most influential social media channels.

More and more businesses now prefer Instagram as it an excellent avenue for digital marketing. This potent photo-sharing platform has become the most reliable online marketing tool with billion users across the globe.

The king of visual content, Instagram is a convenient tool for businesses that rely on common people to thrive. In this modern era of digitization, branding is highly dependent on visual media like images, videos, and infographics as they can curb more appeal than simple text. Perceptible content can raise emotions and lead people to take action.

Clever use of images of your products and services can spark curiosity and appreciation among the users. Both B2B marketers and B2B ventures can make brilliant use of Instagram for corporate marketing.

#1- Instagram’s Ad Platform Has Access To Other Advertising Targeting Options

You must be aware of the capabilities of Facebook having the most advanced social media advertising channel. Just like Facebook, you can advertise for people on the basis of their age, behavior, location, and interest even on Instagram. Moreover, Instagram has the same retargeting abilities the same as that of Facebook.

You can target your website visitors who haven’t made a purchase yet. Whenever they are surfing Instagram, your ad can recapture their interests and convert your potential customers into happy customers. Audiences can be retargeted depending upon the Instagram post engagement, video views, email lists and more.

#2- Instagram Differentiates Business Profile From Personal

Business accounts and personal accounts are distinctively visible on Instagram. A business account has loads of features to promote your business such as the ability to promote your posts, a call-to-action button for your visitors, and access to insights of your business account.

Instagram makes it a clear appearance that the page you are on is business and not just a personal page. Adjust your setting to this page and be ready to reap all the benefits of Instagram for your business success.

#3- Connect With Your Potential Customers Through Stories

Instagram is a commendable platform to show everyone that your business is much more than just a faceless venture. You can make a lasting impression on your potential customers with stories and by going live. You can make your business relatable by showing behind-the-scenes clips of your company and introduce the faces who are putting in the effort. For instance, how your products are made, from where you get the materials, employees interacting with each other, and question/answer session with your audience.

You can build credibility, trust, and rapport with your followers through live posts showing the human side of your corporation. Consumers need to your business just a mere entity eyeing on their money, they need to find you trustworthy and reliable.

#4- Collaborate With Influencers For Brand Promotion

Influencers are online celebrities who have a huge number of followers. They have a great online presence. You can partner with influencers on Instagram who often help in your brand promotions and getting out in the mainstream.

An influencer has the ability to enhance your company’s sales to reach a whole other level through increased ROI. The influencer can bring credibility to your product or services, and help in spreading the word of your company to millions of followers with just a story or a post.

#5- Pool Of Creative Features

Instagram provides a great room for creativity. You can go wild coming up with new ideas to grab the attention of your followers or customers. You can show your creativity with a brand new camera for shoppable stories, raising money with donation stickers, influencer marketing involves buying the product from your influencers, question sticker, and poll questions.

Moreover, you can conduct contests and give away your prizes to the winners, carry out tutorials for your services or products, add a countdown for a product launch or company event, shoutouts, vivid images, interactive videos, and the list is endless.

#6- Use Hashtags To Increase Your Business Visibility

Stand out in the crowd by using hashtags and make your brand discoverable. Users discover your content by searching hashtags by tapping related posts for a specific tag or own their own. Followers engage with posts having hashtags more easily and quickly.

Moreover, hashtags can clue you in what’s buzzing around or in trend. They can give you an idea about what your target audience or your competitors are looking for or aiming at respectively. You can start hashtags campaigns to start a conversation about your products or brand and people talking about building awareness of your business.

#7- Instagram Is Well Connected With Other Social Media Channels

You have the benefit of using Instagram to promote your marketing campaigns on other social media platforms as it is well connected with them. You can use all the content or data on your Instagram account and use it in your other marketing strategies. The website traffic you are sending from Instagram can be retargeted on other channels such as Facebook, Google, LinkedIn, Twitter, etc.

Inter-connecting marketing channels allow you to spread the reach of that platform and motivate your followers to find your brand on other channels as well. The more your brand is seen on different platforms, more are the chances of it being purchased by your potential customers.

#8- Builds Your Audience Who Stay Connected With Your Business

As the restaurant with more tables full attracts more customers, likewise more followers on an Instagram account will encourage more people to follow you. A large number of followers brings authenticity to your account and makes it look more trustworthy.

You can build your followers on Instagram organically by teaming with genuine platforms. This type of follower growth is very crucial and essential for your business as it allows a natural relationship to occur between your followers and your brand.