11 Tips to Improve Your Website Design Mistakes in 2020
Article by Rintu Biswas
Your website is an online representation of your business. It’s often one of the first touchpoints a potential customer or a client has with your brand. As such, it’s important that your website makes an excellent first impression.
However, it’s very easy to sabotage your website design which then results in abysmal sales and little to no inquiries. In this post, we’ll share 11 things you’re doing wrong with your website design so you can avoid them on your site.
1. Your Website Is Not Responsive
If your website is not responsive, you could be leaving thousands of dollars on the table. Visitors who view your website on their phone will not stick around to explore what you have to offer if they’re forced to pinch and zoom to see your content. According to statistics, in 2016 mobile phone usage surpassed desktop usage which means there is no excuse not to have a responsive website today.
2. You Haven’t Uploaded a Favicon
A favicon is the little icon that appears in your browser’s tab when someone is viewing your site.
It’s another chance to reinforce your brand and make your website easy to recognize among dozens of other browser tabs. You can easily upload a favicon in WordPress with the Live Customizer or within your theme settings.
3. You’re Using an Outdated Theme
An outdated theme not only looks bad but it can also leave your website vulnerable to hackers. Avoid this by switching to a modern and regularly updated theme and consider installing a page builder plugin like Brizy to make editing posts and pages easier.
4. Your Website Loads Slowly
Nobody likes a slow website. In fact, if your website takes longer than 3 seconds to load, the probability of users abandoning it increases by 32%. Make sure your website is loading fast by performing a speed test with Pingdom Tools.
If your website loads slowly, take the necessary steps to improve its performance. This can include optimizing images, installing a caching plugin or upgrading your hosting plan.
5. You Don’t Have an SSL Certificate
An SSL certificate helps visitors feel secure while they’re browsing your website. In addition to SSL, you should also be using an HTTPS version of your website. An SSL certificate along with the HTTPS protocol tells your visitors that their sensitive information will remain safe and won’t fall into the wrong hands. Reach out to your hosting company and investigate your options for getting an SSL certificate and switching your site to HTTPS protocol.
6. There Is No Clear Call to Action
Your website should have a clear call to action that tells the visitors what you want them to do once they land on your site. This could be anything from signing up for your email list, booking a call or checking out the latest products in your store. Without a clear call to action, your visitors won’t know what they should do next and will leave your site.
7. You Have Too Many Links In Your Navigation
Too many links in your navigation can be overwhelming to your visitors and leave them wondering which page they should check out first. Eliminate confusion by reducing your navigation to 5 or 6 most important pages. Consider using a drop-down menu if you need to add extra links to your navigation or adding a secondary menu to your footer.
8. You’re Using The Default URL Structure
By default, WordPress comes with a not-so friendly URL structure which includes numbers and question marks. You can easily fix this by going to Settings > Permalinks and choosing a different URL structure. This will make your posts and pages easier to share on social media on top of making them more search engine friendly.
9. Visitors Can’t Tell What You Do
Your website visitors should be able to understand what you do and what you offer within minutes of landing on your website. If they can’t understand that, they won’t know how doing business with you benefits them. You can fix this by including your mission statement or your tagline above the fold.
10. Your Text Size Is Too Small
If your text size is too small, your website will be hard to read, especially on smaller screens. When choosing fonts for your site, make sure the body font size is set to at least 16px to ensure it’s legible without having to zoom in.
11. Your Contact Information Is Hard To Find
Finally, if your contact information is hard to find, your visitors won’t know how to get in touch with you. As such, your contact page should be included in your main navigation. You can use a contact form plugin so visitors can fill it out immediately. You can also take it a step further and list your email or social media profiles so anyone who visits your site has a variety of ways of reaching out to you.
The tips in this article will help you avoid common mistakes when it comes to your website design. When you take the time to fix them, you’ll be well on your way towards having a website that provides a great user experience and encourages your visitors to buy from you.
Rintu Biswas working as a content marketing expert since 2011. He is very passionate about SEO and link building. He always tries to learn something new.