How to Use SEO Tools for Analysis, Strategy, and Growth
Article by Benjamin Hopper
Improving your website’s SEO is vital to boosting your traffic and keeping your business growing.
There are innumerable things to improve on and optimize, however, which makes maintaining your website’s SEO a daunting – and downright tedious – task.
Luckily, there are dozens of plugins and tools that streamline the process and make it less of a headache. Used properly, these tools can provide everything you need to analyze your SEO, develop an SEO strategy, and grow your business. Let’s get started!
Tools for Analysis
If you don’t know where your website is lacking, you can’t fix it – meaning good analysis tools are key.
To start, Google’s beginner-friendly Webmaster Tools can help you get a better understanding of how Google search works.
It shows URLs the way Google sees them and even gives insights into how quickly your pages load – an important factor in page rankings from search results.
For more in-depth analysis, Moz Pro is an excellent option, with tools for understanding what keywords your visitors use, optimizing your pages, and auditing your websites. They offer a 30-day trial of their pro package so you can start getting results right away.
Once you have a clearer idea of how your website is doing in different areas, you can set about improving it.
Tools for Strategy
SEO strategy is all about picking which weak points to focus on – and finding ways to beat out your competition.
For a more involved look at how you compare to others in your niche, the UpCity SEO Report Card is ideal. This tool offers information about your page rank, link building, and keyword optimization – and shows how you stack up against your competition.
Similarly, Ahrefs is a tool that tells you what competing websites are ranking for – and what you can do to edge them out. This is particularly helpful when deciding which keywords to focus heavily on as you optimize your SEO strategy.
Finally, no post about SEO tools would be complete without mentioning SEMrush. It’s a truly in-depth resource that can help you both analyze your website and strategically choose keywords to optimize, and the SEMrush toolkit is indispensable.
Tools for Growth
Once you’ve analyzed your website and developed a plan of action, it’s time to put your strategy into practice and set about improving your SEO.
If you’re on WordPress, Yoast SEO is your best friend. It indexes your website for you and offers all kinds of help with SEO optimization of your content – suggesting changes to your writing, helping you write SEO titles and alt text, and more.
To help with your link-building, BuzzStream is an excellent – and inexpensive – SEO tool. It keeps track of your link building, helping you understand who the influential people are in your niche and monitoring where you are in the link-building process with each influencer.
Finally, part of your strategy for improving your SEO should be addressing errors and bad practices.
For this, there is a pair of indispensable tools: Remove’em, which can help you hunt down and remove bad or spammy links that might be hurting your ranking, and Check My Links, a free SEO tool that will crawl your webpages and highlight broken links, both internal and external.
Optimizing your SEO isn’t about what you know – it’s about how effectively you’re using the plethora of SEO tools out there.
With these and the dozens of other SEO tools available, you’ll be well on your way to developing an effective SEO strategy to boost your search rankings and grow your business.