How To Nail Your Influencer Marketing Campaign Strategy?
Article by Janvi Arora
Influencer marketing has improved substantially over the years. With rise in social media and other platforms, even common today can become celebrities. The trend is predicted to rise in the coming years. While Instagram and Facebook are releasing new tools almost everyday.
India has a very young population and most of them are looking for opportunities to build personal brand around themselves. If you really think you have something which can give value to the consumers, you should definitely try influencer marketing.
If you are new to all of this, we uncover a strategy which could help you garner attention on social media and build a successful influencer marketing campaign.
There is a lot that goes into influencer marketing. You are turning your hobby into a profession but that doesn’t mean your approach should be casual. If anything you should be more serious since personal brand building is all about putting yourself out in the world. You need to understand how these platforms work. We are suggesting some of the strategies which you could follow to nail your next influencer marketing campaign.
#1 Identify Your Target Audience
It is essential for the success of any marketing campaign that you know your target audience. There are various people present on the internet, not all of them are going to be interested in what you do and that’s okay. You need to find your target audience. Meaning you need to understand what your target audience likes and produce content around it. This sounds very basic but you will be surprised to know how many of them ignore this simple fact.
Knowing your target audience will narrow down your focus and help you create very specific content.
#2 Determine Your Goal
Once you establish who your target audience is, next you need to write down your goals. Running a successful marketing campaign involves some checklist of goals.
For example – You goal may be increasing brand awareness around your content. SO you should set a target of increasing the number of followers (subscribers) by 2X in next six months. There is no one size fits all approach. You need to define your own personalized goals.
We recommend you to set fewer goals in the beginning and keep your focus completely on achieving them. Having too many goals will rather create confusion and frustration
#3 Choose a perfect social media platform
There are literally dozens of platforms to choose from. In 2019, most influencers rely on Instagram and YouTube for their marketing campaigns. But this totally depends on the type of content you are trying to publish. Conventional knowledge says that you post your content on all social media but it’s counterproductive. If you are a graphic designer, Instagram is the best platform for you. If you make product videos, YouTube is a suitable option. Text-based information goes best on twitter.
You need to experiment with different platforms and decide which form of content are you more suitable with. The influence of social media is continuously rising in 2019 and the industry has also witnessed a rise in podcasts. Maybe you can try even that.
#4 Find Relevant Influencers in Your Niche
One of the fastest ways to gain followers is to ask your fellow influencers to give you a shootout. This is the most important part of any influencer campaign. Influencer marketing is about building relationship across the internet. If you have content which you think could benefit some other influencer in your niche, you should definitely hit them up. Since the influencer already has a trusted fan base, people trust their opinion. This way you could gain a lot of traction in a small span of time.
#5 Create Quality Content
The most important and probably the toughest part is to create content which your audience would like. A well-executed marketing plan can go to vain if it is not coupled with great content. You may get a shootout from fellow influencers but it is your content which will make your audience stay on your page. In today’s internet age, content is the core of any marketing strategy.
You should create content around your target audience. Content which would either help them or entertain them. The content you produce becomes your brand identity. It is only after consuming content an audience starts trusting you.
The greatest boon of the digital world is you can actually measure your efforts and optimize your marketing campaigns. You need to start firing your analytical brain and gain insights into how your content is performing on the internet. Analyzing you and your competition may give you knowledge about where you are lacking and how you can improve it. There are various analytical tools available in the market both free and premium. You can even hire a web analytical agency to do this job for you. It is important to monitor your result in order to avoid spending your efforts on unnecessary campaigns.
#7 Apply the knowledge obtained
Once you start going deep into your analytical account you many end up some goldmine of data to apply. Understanding how your customer behaves will help you curate content according to their needs. Once you gain useful insights, you can apply the knowledge to your marketing campaigns. This way of optimization will one day bring you at such level that you may start predicting how many views or impressions your video could have based in the content and strategy you are implementing. Applying the knowledge obtained from the insights is the only way you could increase the efficiency of the campaigns.
Influencer marketing is on the rise and with new tools being deployed everyday it is becoming easier to build a personal brand. Be it for a job promotion or starting your own company, influencer marketing has changed the life of many. But don’t be fooled into thinking that influencer marketing is easy, You need to be dedicated from day one and held patience even when things don’t work out.
There is nothing easy about building a successful strategy for influencer marketing campaign. You need to invest in more than one way. But it is wonderful opportunity for all those who think they have something valuable to tell. Following these steps will definitely bring you closer to your professional goals.