How to Make Your Website Search Engine Friendly?
Article by Sophia Taylor
Once a website if functional, search engine optimization will decide how well it will appear on the search engine results. Any website if done well will automatically appear on the top results of the search results making it easily accessible to the audience. In other words a well optimized website can become user friendly to audience as well as internet.
Learning to make your website search engine friendly is an essential guide and the very next step after building the website. Be it programming or designing, search engine optimization needs to be done to bring in online visibility. As you need more people to find your website, SEO can help rank well and drive more traffic. Many SEO companies focus on adding keywords to achieve good search results without incorporating search engine optimization techniques into it. To make your website more search engine friendly make sure to follow the below tips.
Integrate Social Media to Website
Search engine values social media presence. If you notice, maximum web developers incorporate social media presence into the website. They link all their media accounts into their website to show their maximum reach. Twitter, Pinterest, Facebook and Instagram will help you rank higher on the search engine results making your customers how your presence.
Integrating websites is not limited to social media only. Search engines rank varies if the sites are mobile friendly as well. As majority of users are on mobile devices so it makes sense to make a mobile version of the same site. Layouts can be chosen that can be used for all devices including tablets and smartphones. So creating a same layout with different content will help rank on SEO much better.
SEO Remains Important for Images as well
Fewer website development companies focus only on content of the website. They tend to forget that images can also help raise the rank of the search engine results. When you optimize the image, the ranking goes up. Make sure that images are not too large as it would take time to load which will have an adverse effect on the visitors. Images should be between 30 to 100kb with a resolution of 72dpi. These images can also be used along with image keywords. This will help building websites SEO. Another factor to consider is the placement of images. The images would be relevant to the content. This will help improve website ranking.
Buy User Friendly URL’s
When you go in for URL, there are numerous options one would come across. A URL like that of “http://www.fitnessfreak.com/equipment/products/itemcode/1209/=89” is not a user friendly. Whereas a URL that displays what the product or service is about like “http://www.fitnessfreak.com/equipments/treadmills/cycling” is a SEO friendly one as it describes what the page is about. Limiting the categories to two or three will make it easy to find on the search results. Too many categories in the URL will not rank well on the search engines. Similarly, too many comas or hyphens or question marks will also disrupt the search engine results. It underscores the ranking.
Beyond choosing a user friendly URL, you can also invite other sites to link to your website. Google rewards website developers who make an effort to attract their links to larger number of sites. Such sites that already have good rankings shall be considered first.
Every website development company knows what role keywords play during a search engine optimization. Choosing keywords carefully is an important task keeping in mind the most used words or phrases. Focusing on keywords is essential but equally important is their placement. As most people tend to neglect this prime area. They tend to copy the keywords within the article without framing it well. These keywords can be incorporated into the design of the website that flows well with the design. These can be used to optimize images as well. Besides, there are many areas where it can be used apart from only content. Title tags, H1 tags, phrases, slogans, navigation, bullet points, meta keywords, title, links, footer links, internal links, folder names, document name and many more. There are numerous ways to place which needs to be done smartly.
Scoring high on search engines can be a bit complicated as there are millions of websites that are working on the same. And search engines like Google or Bing, can only showcase top best results on their first page. I order to determine which website should rank first, one should first understand the way their function. Keywords that match the search criteria are been prioritize first. But it is essential to keep in mind that it doesn’t remain static all through the course. Search engine formulas change with time and websites need to match to their changes. The way they prioritize remains a secrecy which is carefully maintained by search engine companies. This formula is obtained so that they provide the best resultsto visitors looking for best results. It should not be a list of websites but a smart search result, thus the formulas keep changing frequently. One part of this chapter that remains constant is that the site scores higher based on images and words used in the web pages. It needs to be integrated well with the content.
Even if you tick off the important factors in the search engine game, you might have to wait to achieve best results. In order to recognize your efforts, wait for a couple of months to see its effectiveness, as it takes time for search engines to reflect the changes on the web.