How to Excel at Your Digital Marketing Career
Article by Nikita Singh
Digital marketing is a trending career in India and several other parts of the world. Unfortunately, few people are aware about the benefits of digital marketing as career since the field is just about gathering momentum in this country.
Thankfully, several training institutes are emerging across the country that offer excellent digital marketing courses. If you’re standing on crossroads of career and wish to make a career, I’ll strongly recommend digital marketing.
However, doing an excellent course isn’t enough. Obviously, you’ll wish to excel in this career and become a digital marketing professional. Because employers are willing to pay lucrative salaries and perks to professionals that excel in digital marketing.
If you wish to excel at your digital marketing career, here’re some excellent tips. These are very simple and can be done from office, home or even while on the move.
Sounds interesting? Read further.
How to Excel at Digital Marketing Career
The very fact that you wish to excel at a digital marketing career implies you’ve done a course and are working or ready to enter the job market. Regardless whether you’re a fresher or working somewhere, here’re ways to excel at digital marketing.
Any excellent digital marketing course will train you on blogging. That’s because all digital marketing processes are done offline and online on content that you upload – be it a blog or your employer’s corporate website. Ultimately, content is what matters since almost every process involves content.
The best way to learn a blogging and create interesting, engaging and relevant content that attracts people to your website is by yourself. Usually, a superb digital marketing training institute will provide a free website at the start of your course. And it will train you on content creation. Your content has also to comply with standards set by Google, the world’s largest search engine and others.
When you start blogging, it’s easy to practice digital marketing processes on your own website. Since it’s your own website, obviously, you’ll want to outshine others. The more you blog and perform digital marketing processes on your website, the better your skills. In fact, you’ll also learn how to adapt traditional digital marketing processes to suit your specific needs. And these skills will help you excel at a digital marketing at work.
Use Multiple Digital Marketing Resources
A common misconception among digital marketers is that performing Search Engine Optimization (SEO) on own blog or an employer’s website would serve the purpose. That’s sheer myth. Digital marketing isn’t limited to a single process.
Therefore, I suggest you utilize other resources very aggressively to excel at your digital marketing career. These include Social Media Marketing (SMM) and email marketing. The success of a blog or website requires a multi-pronged approach.
You can start by opening a Facebook page to promote own website and do email marketing to alert followers whenever you upload new content on your own blog. That attracts people to visit your blog and read content. It also enables you to test people’s preferences and helps iron out glitches if any, on your blog. The same principle applies to the website of your employer.
Twitter, Instagram, Pinterest are also excellent resources to promote your own blog and your employer’s website. Hence, use them too for excelling at your digital marketing career.
Go for International Certifications
Internet majors including Google, Facebook, HubSpot and several others issue certifications to digital marketers upon successfully completing online exams. You can get anything between 12 and 15 such certifications that are valid worldwide. As digital marketer, I’ll encourage you to opt for these exams and get such certifications.
Here, it’s worth remembering that every certificate has limited validity- usually of one year or even lesser. That’s because digital marketing technologies continue to evolve, even as you’re reading this article. Hence, you’ll have to pass these exams to keep your international certifications valid.
Keeping these certifications valid means you’ll have to stay updated on latest digital marketing technologies and have on-hands experience in their usage. You can implement these on your personal blog and later, on your employer’s website. Hence, your skills remain relevant for the digital marketing industry and you don’t become redundant. This helps you excel at your digital marketing career.
Assistance from Faculty Members
Staying in contact with faculty that taught you digital marketing is of supreme importance if you wish to excel at your career. Any superb training institute will have faculty that are working as digital marketers at top companies or have own businesses. Hence, they’ll have amazing degree of experience. And you can tap this experience to upgrade own skills.
Take assistance from faculty members if you encounter any difficulties while implementing any digital marketing process on own blog or your employer’s website. Understandably, a problem or situation can leave you flummoxed if you’re fresh in the field or have limited experience. In such circumstances, assistance by faculty members becomes priceless.
When they provide help on how to overcome or circumvent a specific issue while implementing digital marketing processes, you learn too. Their skills actually help you think and find out-of-the-box solutions. This helps you to excel at your digital marketing career.
Firstly, it’s worth remembering that no digital marketer in the world is perfect since the processes depend on factors that are beyond your control. Hence, implementing the above steps will add up and help you excel at your digital marketing career. All you require is open mind and willingness to learn.