Ever wondered how Google matches your documents with respective keywords? Being a largest search engine google uses its Artificial intelligence. Do you know what google artificial intelligence is? Google has its own algorithm for matching raw queries with the related documents all over the World Wide Web. Google artificial intelligence is consist of Rank Brain, Rank brain is an algorithm which enables google to process search result to provide more relevant result to the user as related to their queries . To enable this process Rank Brain uses Latent Semantic Indexing algorithm. Latent Semantic algorithm can be understood as such follows: Latent semantic indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. Google LSI works as follows It analysis the query entered by the user in the search engine and then recall it from all the appropriate documents matches with that query then for making it more precise it matches the more relevant terms according to user query with relevant data available after that it gives the most relevant one documents as a result on its SERP . How LSI Relates does matches your keyword with the user’s query? It uses some parameters which are as follows: Synonyms Close Variations Polysemy What are synonyms? Synonyms are the words which has same meanings as your keywords such as “Positive” has the same meaning as “Optimistic”. Hence when someone searches on Google “Positive Thoughts” Google LSI automatically matches it with “Optimistic thoughts”     What dose close variations means? Close variations are directly related to the words which are related to your keywords as such “Floor” is related to “Flooring” Hence Google consider Singular plural forms under close variations For Example: If someone searches “Doggy food” on Google then Google LSI directly relates it with “Dog Food” and gives the result of it. Now we have to take Polysemy into account: Polysemy words are those which have different meanings when they are used in different sentences such as apple means “Mobile phone” and a “Fruit” here google LSI is unable to differentiate between it hence in this case google gives more value to the words by which “apple” is surrounded. How to let LSI Be helpful for you? If your page title is Learn how to learn to Photoshop, make sure your article is about Photoshop. Do not over fill your keywords in the content. It might look like keyword stuffing and the search engines may deduct your marks it directly hampers your Ranking Certainly not use Article Spinning Software – it gives out unreadable Content. If you contract out your content, choose a quality source. Regularly look at your Google Webmaster Tools and see what keywords your pages are ranking for. Latent semantic indexing is not like a rocket science so you don’t have to be worry about it that much if you  provide quality content which is always unique then google will surely help you in getting best results your ranking will be definitely boost up. As we have summed up how google LSI works and how it becomes helpful for us. SEO is truly based on LSI but as LSI is just a Catalyst to proceed the reaction all the thing which works is just your content on your website what you put? How you design your website? How relevant your content is? How much informatical your content is? As we know google take everything in account although it helps us in every possible manner also it guides us how to boost our ranking in organic result? As much as we follow google guidelines of SEO it enhances our organic rank result. Hope Now you understood how Google LSI works and ready to rock the floor … www.digitaltechnology.institute

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