Gray Hat SEO: You Should Know the Advantage and Disadvantages
Article By Micheal Anderson,( SEO & digital marketing expert with Techmagnate)
The pervasiveness of social media into people’s lives has necessitated the need to optimize websites, and hence the significance of search engine optimization (SEO) techniques. However, designing the right SEO techniques and ensuring that one does not overdo it is a risky business. Some people tend to manipulate SEO tricks beyond the restrictions advocated by Google or other search engines. Also, called the Grey Hat SEO method, digital marketing agencies advice online marketing experts against exploiting any website’s search engine rankings by use of improper and illicit strategies. Grey Hat SEO, contrary to popular view, is not the combination of White SEO tips and Black SEO techniques, but certain tricks designed to gain the advantage of the loopholes of various search engines without violating Google’s guidelines or regulations regarding use of existing search engines.
Use of Grey Hat SEO promises quick results including a surge in traffic, greater visibility on Google’ search engine result pages (SERPs) and an increase in conversion rate. Though the results are temporary, digital marketing experts continue to dabble in these techniques now and then to advance their SEO results. Deemed risky when compared with White SEO tricks implemented, Grey Hat SEO tips may put your website at a disadvantage in contrast to your peers. The strategies synonymous with Grey Hat SEO method are neither branded completely illegal nor unethical, though digital marketing agency in India refrains from using it owing to certain inherent disadvantages associated with the use of this method. Some of them are:
Search engines keep a watch on your website: Search engines like Google, Bing or Yahoo continue to keep an eye on the activities of your website and track every step is taken, which means that you are continually being watched. Though these search engines do not ban any website without giving due notice or a reasonable cause, it is quite probable that your next move, no matter how innocuous, maybe your last step to optimize your website’s contents to its potential customers.
Every business wants better results with each passing day. On the other hand, use of Grey Hat SEO tips ensures results with temporary validity. So, one gets to see the sudden flow of traffic coupled with probable conversions that do not last. As the famous adage goes, “There are no shortcuts to success.” This well applies to SEO techniques that have to be designed and worked upon continually if one wishes to achieve Google ranking organically. For those looking to grow their website grow and gain a reputation for a prolonged period, implementing Grey Hat SEO may invite unwarranted risk and criticism.
These are certain common Grey Hat SEO techniques that Google and other search engines are completely averse to. If caught, your website may be penalized by either being wholly blocked or pulled down to the last page of the search engine’s SERPs. They are:
Earning backlinks from relevant websites is an important SEO strategy. However, earning backlinks from reputed sources takes time. However, grey hatters seek to earn backlinks by purchasing them which is both illegal and unethical. Identified as one of Grey Hat SEO practices, indulging in it may result in Google penalizing your website.
We often come across various websites gaining traction quickly over a period of time. This results in misconception among potential customers about the reputation of this website. Though not always, some websites gain followers through illegal methods by buying followers and getting them to write positive views and opinions about themselves. Google views this as malpractice and bans any website indulging in such methods to gain attention in the eyes of its customers.
Browsers click on a website believing that it would contain information that they are looking for. However, in certain cases, they realize that the content of the website is neither in sync with its heading or the details contained in the metadata description. This is viewed as “Cloaking” by Google as grey hatters show browsers results different from what is viewed in the search engine results. They do it to redirect all possible sources of traffic to the website, thus, augmenting its Google ranking. Another Grey Hat SEO practice includes tampering with the website’s IP address.
Digital marketing agencies often face the challenge of improving the Google ranking of their clients’ website. In most cases, clients are not aware of the strategies that digital marketing entails, and hence, demand quick results. Also, since most businesses function on a strict budget, they are not ready to allocate funds regularly towards digital marketing expenses. To meet their clients’ expectations, some digital marketing experts adopt Grey Hat SEO that delivers quick results but may backfire in the long run. Marketers are advised to assess the risks involved versus the rewards while executing such techniques.
Looking at how Google’s algorithms evolve and advance each year, it does not make sense to take unnecessary risks of implementing Grey Hat SEO methods that may result in a website being penalized or banned in extreme cases. Improving Google ranking using organic means takes time, which means one has to be continually involved to achieve quantifiable results.