Google Algorithm Updates to Expect This Year
Article by Richard Meadow (Freelance writer at Apadmi)
Since SEO is one of the Hottest Topics within the Digital Marketing Field, Keeping up with the Uncountable Google Updates is the Key to Success. The Savvy SEO specialist, in fact, should Acknowledge that since the Competition for what Concerns both the Keyword(s) Choice and their Optimization is Extremely high, understanding your Site’s performance from an Algorithmic point of view is vital. Let’s analyze what we can expect from Google’s Algorithm in terms of changes for this 2019.
An Updated Googlebot:
Fewer E-commerce Results from Irrelevant Searches:
A lot of searches come from an origin that isn’t just wanting to find a product or service to buy. With the Medic update last year, a lot of sales based website dropped in rankings due to the lack of their professional knowledge. Which is a sense is good, however, there may be some users wanting the information with the option to purchase, but as we saw last year Google has made alterations and moved back on how detrimental the update affected websites. From here, we can expect to see Google used this update more in 2019, but do it the gradual stage where the website can prepare correctly.
A Better Semantic Reading Process:
As stated by many, and given the fact that the technical side of SEO is going to be the most impactful one in the nearest future, having a properly setup semantic side in your site’s backend is going to be a considerable part of Technical SEO moving forward. A thorough analysis should be run in order to understand which Schema markups could be installed in your site, given the fact that John Mueller, also known as the figure who’s responsible for Google’s Webmaster Trends, stated the fact that it will possibly be the biggest part for what concerns your site’s crawling process. This also applies to mobile, as many tech companies have stated.
Relevancy Content Update:
It’s important to understand how impactful presenting a certain type of content onto the first page of Google is at the moment. In 2018, Google developers tried to actively impact relevant, high-level content with their medical update, where they boosted the pages which were providing expertly-crafted content with relevant examples. We can safely say that, in 2019, this will also be applied to topics like technology development, finance and everything in between these two macro categories.
Attractive Meta Titles:
The SEO world has spent a few years using ‘”pipping” or the “|” symbol to partition a website’s keywords on a singular page. However, many people and users online are considering this to look spammy or to be keyword stuff in order to rank for multiple search terms. Currently, the bigger websites are creating more attractive titles that do include fewer keyword but also tempt a user to click on the page rather than the competition around it. Below is an example of how 2018 will stack up again 2019:
2018 – Comfy Couch | Couches Online | Sofa Sets Online | Brand
2019 – Our Complete Range of Comfy Couches You’ll Love | Brand
It’s not hard to decide which one looks more attractive from a user’s perspective.
Site Speed Will Take an Even Bigger Role:
As website bounce rates are one of Google’s current concerns, they are likely to help reduce the bounce rate by wanting even faster site speeds. Making sure webmasters compress files currently and offer a fast loading speed for their traffic landing on the page will likely reduce the bounce rate further as currently a lot of people are leaving sites thinking that their 4G is just being slow. Naturally, Google will reduce bounce rate by keeping the most relevant questions and searches at the top of SERP’s but having a higher expectation of website speeds is the easier option for them.
SEO is set to move towards a very front-end development approach. This is done because the content-related side of the SEO market is so oversaturated that the overall focus will just be relying on its UX and Technical background. The above-mentioned ones are definitely going to happen before the first half of 2019.