5 Important Google Ads Updates in 2019
Article by Krunal Soni
With the rising population using the internet, it is very crucial to have a good online presence for your business.
People search all their queries on search engines. Especially before making a purchase, individuals read reviews, ratings online about the specific product or the company as a whole. So, Google Ads are the best way to reach audiences that are making searches for keywords related to your services.
Google keeps updating the Ad features consistently to make the advertising experience for businesses hassle-free.
These are the most useful updates in Google Ads in the later part of 2019.
1. Easy Multiple Account Analysis with Report Editor
Previously making reports on different Google Ad accounts was difficult. It was time-taking. The downloads could be done only from your Manager Account.
Google has found out a solution to this situation. The Report Editor in the Manager Account can divide the information into smaller chunks to make your analysis simpler. When you have got smaller pieces, you can learn the patterns of your multiple accounts without leaving Google Ads.
You can analyze the results from your browser itself. Custom tables, charts, and segments for data are provided for this purpose.
Up to 10 Google Ads accounts can be managed in this way. The Google team is planning to on maximizing this number to make the work of people easier.
2. Conversion Tracking Feature for New Campaigns
Collecting data in the interactions visitors make on your website is essential. It helps you to get the number of people that clicked an ad, downloaded a brochure or made a purchase. You need to know the frequency of these actions to learn the customer’s behavior.
It is a tough process and can be hard to navigate. Google’s conversion tracking tool makes this task easy for you. Shows you the total number of a particular action – purchase, signed up for the newsletter, called you, downloaded your app, etc.
The most important thing is this tool is free.
Customer actions that can be valuable for your business are known as conversions. With the conversion tracker you can:
- Note which keywords, ads or campaigns drive conversions.
- You can see cross-device, cross-browser, and other such conversion data to know how many viewers interact on one platform and convert on another. (You can see this in All conversions section).
While creating a new campaign, you can start conversion tracking to analyze the results. If you have not set any actionable steps, you will see an option to create an action relevant to your goal. Moreover, an email will be sent to you with instructions for the setup.
3. Optimization Score for Mobile App
The score for the performance of your Google Ads account is called Optimization score. The score can be between 0 to 100%, where 100 means that the ads are performing in the best possible way.
The optimization score helps you to set the available recommendations for the campaigns to speed your business goals. The problem before was this feature was only available in the desktop version.
Starting from September 2019, this feature is accessible in the Google Ads mobile app as well. Now, you can use the recommendations or review them from anywhere even when you do not have your computer.
Thus, you will not delay any critical changes.
This page will show you a list of advised actions to optimize your campaigns. With that, you will get insights about the impact on your score after you apply the recommendation. You can add impactful keywords, remove negative keywords, and take up Smart Bidding.
Choose the best options to achieve the most from your Google Ads.
4. Store Visit Addition for Better Multi-Channel Results
To uncomplicate omnichannel ROI, Smart Bidding now has the store visits option too. This allows you to make optimizations for better performance on all your channels apart from the online conversions.
Smart bidding was used by more than 70% advertisers until today, but this store visit feature will be helpful in getting better returns. A part of automated bidding strategies, this feature uses machine learning to optimize the conversion value in each auction. Enable the campaign-level conversion setting, to include store visits as an optimizable conversion for all your accounts.
Testing is possible for the inclusion of store visits to the bidding strategy for selected campaigns. Moreover, not only large institutions but also small businesses can use it.
Even the new campaigns with fewer data will show enhanced performance with Smart Bidding. But to get accurate results, analyzing reports of at least 30 days or longer time gaps are recommended. There must be at least 30 conversions for a better analysis.
5. Account Map to Handle Several Accounts Effectively
It is necessary to stay well ordered if you are managing numerous accounts. The account mapping simplifies this.
Account map is a user-friendly tool to observe the account structure, see the performance of al accounts, and navigate to different accounts. These actions available together make your work faster.
You need not swap between pages and tables over and over again. The account manager will enable you to view all your subaccounts under the same manager account in a single frame. This way it will be easy for you to understand the account structure and get metrics for each account’s performance.
With these Google Ad Updates, you can make your online marketing more fruitful.
Krunal Soni is the founder and CEO of Thrillax Private Limited, a digital marketing company. He holds expertise in diverse fields. His 15+ year spree in this field has earned him clients, and their faith in his tactics. His intelligent strategies have put Thrillax among the leaders of Digital Marketing as per the Clutch report of 2019. A systematic approach, transparent processes and friendly mentoring have allowed him to prioritize and manage a work-life balance.