How SEO Can Enhance Your Affiliate Marketing Strategy
Article by Edwin Deponte
Gone are the days of traditional marketing, wherein you go out in the streets, hand flyers to people passing by, and hope for the best that they read it, not throw it away. This kind of marketing strategy doesn’t really guarantee you prospects, let alone customers.
Today, in the digital age, so much companies are starting to shift from old, traditional processes into new, innovative ones. Considering the birth and maturity of the digital era, a lot of organizations existing today have already incorporated digital marketing into their business operations, one of which includes Carl Ocab Digital Marketing in the Philippines. There are a whole lot of other digital marketing companies in different parts of the world optimizing technology, software, and systems in order to market and sell a product or service.
Each year, new marketing trends and strategies are introduced to organizations worldwide. Two of these trends (that never seem to get old, if I must say) include SEO and affiliate marketing. If you’re a newbie in this entire digital marketing concept, here’s a brief walkthrough before proceeding onto how SEO can enhance your affiliate marketing strategy:
What is Search Engine Optimization?
Search Engine Optimization or SEO is the process of increasing both the quantity and quality of a website’s traffic through organic search engine results. To make it even simpler, SEO is basically a natural and organic way of generating one’s website traffic so as to also increase and accelerate conversion rates.
What is Affiliate Marketing?
Affiliate marketing, on the other hand, refers to the process of earning a profit each and every time a company or an individual promotes another brand’s products or services. If by any chance, this promotion generates sales for the company, then you get paid for it. In the same way, if you fail to generate sales, then you don’t get paid.
For years, so many people find it hard to make both SEO and affiliate marketing work harmoniously. When a website’s ranking drops, most people would immediately put all the blame on all affiliate links. However, affiliate marketing links aren’t all to blame here. In fact, what individuals or businesses need to do is improve all search marketing efforts, aligning it with their affiliate marketing efforts. Still think integrating SEO and affiliate marketing is a bit too risky? Below are reasons or ways to prove how SEO can enhance your affiliate marketing strategy:
Correct Keyword Usage Significantly Increases Organic Traffic
Search engines can now understand synonyms better than before. This only means that you can still write naturally because Google (or any search engine out there) will most likely pick up keywords based on context.
With that, using even more specific and long-tail keywords will be easier and much more effective. If you still did not know, long-tail keywords are the ultimate game-changers to your overall ranking. This is primarily because most users or prospects tend to search for a much more detailed context or keyword that can accurately bring them to pages they intend to land in. Instead of competing over hundreds, thousands, and millions of other generic terms, you can then focus on a more specific and targeted keyword, which is just what you need if you’re trying to rank your page.
Outreach is Key To A Successful Website
In order for you to create a killer website with a large amount of traffic, you must be willing to do some legwork, and by that I mean, added activities and efforts in creating content.
While creating valuable content takes only a small portion out of all SEO efforts, it’s still essential. Without content, how then do you expect your page to rank? If anything, content is the most basic–or rather, foundation–of SEO and affiliate marketing.
After creating content, make sure you promote it. And by promote I mean really put time and effort into selling it. You ask how? Well, here’s two words for how: social media.
Social media platforms are great avenues of promoting and selling your product, service, or merely your content. In this modern digital era, make sure you’re visible on some of the top social media networks such as Facebook, Twitter, Instagram, and YouTube. That way, you’ll be able to reach a larger audience and possibly convert them into customers.
On-Page SEO Drives Engagement and Interaction
In a nutshell, the on-page SEO covers both the content and technical sides of your website. On-page SEO is important because it also drives engagement and interaction. This is pretty simple. Just make sure that everything found inside your website–including all pages–is SEO-friendly; those that can help you rank up. Don’t know what I’m talking about? Here’s a guide:
- Title, URL, and Meta Tags and Description – These are very crucial elements if you’re trying to rank up your page. Of course, prospects will first see your site’s title and URL before anything else. So make sure these elements are short but engaging.
- Multimedia – Just like what everyone says, “A picture’s worth a thousand words.” Don’t bore your visitors to death, include a few images, audio, GIFs, and videos inside your website! Just make sure that the multimedia you put in are all related to your content or your brand in general. It might take some extra work or effort, but it’s worth it! And besides, you can recycle some of these; videos can be turned into articles, and articles can be summarized into infographics.
- Length and Readability – The age of digital has turned almost every individual into article-skimmers. Unfortunately, not everyone reads everything bit by bit, so it’s important that you take this into consideration. Try shortening your sentences and paragraphs to improve readability and length. Might I suggest you use a system called Yoast to check your content’s readability issues.
As mentioned, most people think affiliate marketing and SEO do not go well together. However, there is a correct approach to everything, and if you try following those mentioned above, you might just get better in both your SEO efforts and affiliate marketing tactics. Also, scratch the idea of needing to blame one over the other. With proper SEO strategies, you can definitely improve an affiliate marketing campaign. In the same way, with appropriate affiliate marketing strategies, one can ultimately accelerate a website’s visibility, and, not to mention, revenue.
Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.