Email Marketing Examples: 5 Brands That Are Setting the Bar
Article by Ahmet Mercan
In 2019, email marketing is far from dead. New digital platforms have emerged, the digital landscape is shifting, and yet, email marketing is still as effective as ever. And, there are plenty of email marketing examples that prove this. In fact, 59% of companies say that email marketing continues to generate the most ROI for their organization.
But, it’s not all rainbows and butterflies.
Most people receive hundreds of emails every week, making it impossible to read all of them. And, cutting through inbox clutter is becoming increasingly difficult. To create an effective email marketing campaign in 2019, you’ll have to stand out. So, we’ve selected 5 email marketing examples that do just that. Now, let’s see what we can learn from companies who are doing email marketing right.
Omaze: An Email Subject Line Superhero
Omaze is an online fundraising platform. They offer dream-come-true experiences online that anyone has the chance to win. Omaze leverages the power of celebrities to drive donations and raise awareness. And, that’s particularly evident when it comes to their email marketing campaigns.
Below is an example of one of the Omaze emails I’ve received from “George Clooney.” Of course, this the sender was actually <firstname.lastname@example.org> set up to appear to come from George Clooney. Nonetheless, it got my attention. In addition, to using the “from” field to get noticed, they also got personal in the subject line. They’re using the recipients first name in the subject to make the email feel more intimate. Many marketers find that including a recipients name significantly increases open rates.
Then, when you open the email, the Call to Action (CTA) is very clear. Omaze keeps is visual and focuses on a single action they want the recipient to take. This simplicity and design-forward approach will be a common theme as we look at the next examples.
Sephora: A Master in Personalization
Personalization is becoming more and more important. And, it’s critical in helping brands break through the marketing clutter. In fact, marketers who segment their campaigns see as much as a 760% increase in revenue. Let’s not forget to look at statistic from the consumer’s perspective. 55% of people like messages that include products and offers that match their preferences.
Sephora certainly recognizes the power of personalization. Their email marketing campaigns contain personal details that deliver relevance. Sephora’s emails usually include the number of Beauty Insider points a customer has racked up. Also, they often include product recommendations tailored to the recipient.
These types of product recommendations are becoming more common for eCommerce brands. They’re using buying and browsing history to create recommendations specific to individual customers. So, after you use subject lines to increase your open rates, product recommendations will help you increase your CTR.
Starbucks: Driving Loyalty Through Email
Email marketing can be used to create customer loyalty. Starbucks uses email to enhance the customer experience and, ultimately, drive revenue. Their loyalty program helps them deliver exclusive member offers. The result? Customers that feel valued and appreciated. And, the benefits work both ways. By communicating these offers, Starbucks is able to increase purchases and repeat sales.
Headspace: Making Surveys Less Boring
Next, let’s talk about Surveys. Surveys are a great way to gain the insights you business needs. But, it can be difficult to get your customers to respond to them. If you’ve ever participated in a lengthy survey, you know how boring they can be. Right away, Headspace’s email marketing examples overcome these objections. The headline promises that the respondent won’t be bored. Also, they let you know it will take less than a minute. Even the busiest of us have 60 seconds to spare.
If you’re going to be sending survey requests, definitely take a few tips from Headspace. Communicate how long the survey will take, and keep it short and sweet. Try to keep it fun through design, copy, or imagery.
Bonobos: Streamlining the Call to Action
Many email marketing campaigns bury the CTA button. In this example, Bonobos doesn’t. It’s incredibly clear what Bobobos wants you to do here: select your size. And, they use CTA buttons for each specific size. This is a great way to streamline the user’s experience. The fewer clicks or steps your audience has to take, the more likely they are to convert.
Which of these email marketing examples will you try next?
Now you’ve seen a few of our favorite email marketing examples. Are you ready to put them to work? Routee can help. Routee’s platform makes it easy to create highly effective email campaigns. You can build segmented lists and use customer data to personalize emails. The scalable API is easy to use, integrates with your CRM, and gives you insights you need to make changes in real-time. Learn more about how Routee can help increase the ROI on your email campaigns.