Want To Drive Social Media Management For Gaining Traffic To The Site
Article by Kristen Smith (Social Media in Marketing at Gramista)
Follow The Right Points To Increase Social Media Management:
Most of the Brands will Carefully Understand how Important it might be to be on Social Media. But, there are many of them, who clearly Underestimate the Value of Engagement, as Proposed by so many Pros out there already. In case, you are shouting into the abyss and rarely taking some time to interact with potential and current followers truly, you are actually ending up with missed opportunities to increase the present social media engagement. On the other hand, if you get the time to interact regularly, then you are building relationships used for driving profits and conversions. Make sure to take your time and utilize the strategies for increasing social media engagement and also for improving awareness of the said brand.
Always be ready to incorporate some images in posts that you are planning to publish:
One of the underestimated and most powerful tools to be used for helping you increase social media-based engagement is to incorporate visual content. One study has already indicated that the images can lead to around 85% of the interaction rate on FB and with increased content shares by around 35%. You can get to understand the importance and higher scores of visual marketing by getting along with Gramista now. The pros over here are down to address your requirements and offer help.
- Pictures are known to draw the eye and even increase the chances that people might have to absorb and interact with you on the social media posts on Twitter, Facebook and some of the other platforms. To be honest for sure, entire platforms will include Pinterest, Instagram and Snapchat have already thrived on this noted power and idea of visual storytelling.
- Your brand will definitely have wide range of choices to make while increasing social media-based engagement through the art of visual content. Those people who are using and enjoying products are always a win. So, try to get pictures and snaps of those proud moments.
- You can even get the chance to share images of the new items that you have up for sale when you are in need of a social media push. Try to check in with the stock photos if you ever wish to share a short textual message. Make sure to superimpose the text over engaging image for the high shareable content.
- Whenever you are trying to curate or create images to share on social media, be sure that you are always familiar with the technical rules of the platforms along with some of the best practices. Snapchat happens to favor vertically oriented based images. Square images might look great on the IG page.
- If you want, you can even play with frames, filters and some of the other features for drawing attention to posts. Using these best elements in a way that will resonate with users of a particular platform can help the posts and images blend in well.
- It will force the people to register with you as they want the content than focusing on the idea of intrusive marketing where you get the chance to keep to general feel and look of what audiences prefer to have.
Make it funny always:
It this is apt for the brand then you can try adding up personality and humor into social media-based posts. Many people out there will follow brands which will include Wendy’s, Dollar Shave Club and more, who are here because of the engaging and creative content they are planning to share with one another.
- Most of the time, it can always prove to be hard to break through some of the social media noise just for getting attention from people. Even the social media users might follow brands, which are likely to just scroll past stories, which are promoted overtly in nature.
- This step is not that surprising enough. After all, these posts are not going to have any personal reason to be well invested in brand success or development.
- But, when you get the chance to add humor, you are practically adding value today just outside of what the products themselves might offer. This form of content is designed to bring in some smiles to faces and also to foster a favorable view of the brand.
- Humor in social media posts can also make it way more likely that you get to see an increase in the current social media engagement and shares as people mostly choose to pass along content that made them have a blast time laughing.
But, there are always some rules associated with effective humor online. In general, jokes need to be fun and lighthearted in nature. Adding mean humor might often backfire on the brands and can make people hostile. In case, you are planning to make a joke, it is always best to make a brand or social media representation the right target.
Be sure to open your hearts for reviews and feedbacks:
If you want the followers to get talking then make sure to ask for their opinions. Many people are quite happy to talk about the services or products you are having and ones that would feel the need for improvement. You can often ask them to leave reviews and then feedback as comments or direct readers for the review page. It is quite helpful if the review page on FB is somewhat sparse in nature. In case the happy reviewers are leaving behind their opinions, they are actually offering you with some valuable information for those who might not have decided yet on whether or not they wish to use service or products.
Follow the norms first:
Always take your time to go through so many social media experts and check out what they have to do for their growth and popularity right now. Yes, it is a whole lot of work but you have to dedicate and commit to those services for enjoying the best results for your firm.