Digital Marketing Trends & Techniques
Article by Naiya Sharma (Content Manager at Apptunix)
Decades ago, Bill Gates wrote a book titled – Business@Speed Of Thought. This book formed the base of digital trends and technological revolution highlighting the fact that changes in digital infrastructure could disrupt the entire world. Though the book is old enough to adhere to the current face of industrialization, the idea still remains the core of all business practices.
Of all alterations and transformations in the digital landscape, marketing has witnessed enormous advancement. What was once a way to expand the follower’s list is now a mechanism to outreach customers and boost business productivity. Majority of the business organization today are on the cusp of marketing trends, yet few are still struggling to make their way out and catch up with the current marketing trends and techniques.
Irrespective of the kind of business you are in, business marketing is a must and hence you need to stay abreast of the ongoing trends so as to keep their business one step ahead.
While you might not be sure about what are the different trends and techniques in digital marketing, we are here to help you and keep you updated on the same.
Top Digital Marketing Trends
Regarded as the cutting edge technology, AI has disrupted the entire digital space. A simple definition of AI states it to be a robot or computer-driven program capable of analyzing data and further basing industry-specific decisions on the small. However, a major outbreak done by technology has been in the domain of current marketing. Yes, you heard that right. Stating that AI is threatening jobs of content marketer would not be legit at the current situation but it is true that the world is soon to witness AI-generated content on a massive scale. There are few publications utilizing the technology for the same but its global exposure is yet to happen. As of now, AI is used by digital marketers to perform research, identify competitor’s and also dump data.
You might have a considerable idea on the concept of multichannel but the current marketing trends pave way for a whole new concept and that is omnichannel. Meaning that present-day marketers can make use of a single channel that would create a ubiquitous impact on customers. To be precise, omnichannel states that marketing campaigns or touchpoints created would be accessible across all changes and work in conjunction. Considering the fact that customers today use more than one channel, having an omnichannel strategy help adverts create the one-kind-of-customer experience.
Often marketing involves connecting with leads, answering to their queries and directing them towards the right decision. It might so happen that while you are busy planning your marketing strategies, few seek to connect. Here is where chatbots come to picture. As a matter of fact, chatbots are virtual assistants or in some cases, digital concierges that are capable of carrying out a conversation on your behalf. They not only answer directly to the leads but depending upon their interest connect them to the appropriate representative cutting down their waiting time and enhancing the possibility of conversion. Additionally, chatbots are cheaper than manual customer support which helps business organizations reduce their cost of marketing and advertising on whole.
Given the pace of digitization, we see enormous web traffic.
Having said that, it so happens that the time is taken to load website increases which further leverages the bounce rate. Now, this is not acceptable from the viewpoint of a marketer. To beat the odds, Google has come up with a new trend namely AMP or accelerated mobile pages. These pages are designed primarily to be mobile phone compatible with the page load speed being less than 0.5 seconds. This further decreases the bounce rate. Lesser the bounce rate, greater is the Google ranking and higher is the app visibility. Needless to say that better app visibility leads to higher traffic and likewise more sales.
You might debate on the above being a recent trend but trust me it is. True that email marketing has been one of the most long-standing forms of marketing, the present-day marketers have revolutionized the ideal form of email marketing. This means that today, marketers no longer pitch emails directly to the users instead use automation tools or software that has the potential to pitch customized and personalized messages to the selected list of users. Such kind of email marketing is adept at directing messages either to a single user or to a list of users. Further, they keep track of the emails sent, delivered and read. Based on the above statistics, marketers can direct personalized campaigns and leverage sales.
Digital marketing has taken an exceptional shape and this is not going to stop. Marketers are looking for ways to grab customers’ attention and present-day technology offers exactly the same. Its high time that you too integrate models techniques and stay afloat with the ongoing trends to boost business growth.