Digital marketing Toolkit To Grow Your Social Media Following And Increase Conversions
Article By Michelle O’Riordan
In today’s business landscape, a potent digital marketing campaign is essential for success. From your website and SEO, to your blog and social media profiles, you’ll want to ensure all aspects of your digital arsenal are optimized and ready to offer users the greatest experience (and therefore offer you the best results!). Growing your social media following and improving your website in order to increase conversions are two of the main things you can do to help your business excel.
Growing your social media following:
Gaining new followers across your social media profiles will allow your brand to reach a larger audience. When people choose to follow your business profile, whether it is Twitter, Instagram, Facebook, Snapchat or Linkedin—they are essentially “signing up” to receive news and updates from your company. This provides a unique opportunity for your business to push compelling content to your followers so they’ll be prompted to engage and share, thus leading to even more followers for you.
The larger your social media following, the more people will see pertinent information from your business. This will not only keep your business front-of-mind, but will also help in increasing conversions—leading to more sales, and therefore more profit.
Increasing your Conversion Rate:
A conversion rate is simply a measurement of people that come to your website and end up completing a desired goal, or CTA. This “goal” could mean something such as purchasing your products, calling you for more information, signing up to your email list, or following you on social media. Usually, it refers to the number of potential customers that you convert to customers through tangible sales. Businesses need sales to profit, so your conversion rate is a number you’ll always want to be conscious of and working to improve.
Thankfully, there are some very useful tools to help you both grow your social media following and increase your conversion rate. The following are some of our favorites.
Your business should be present on Facebook. In addition to having an optimized profile (this goes for Facebook and all social media), you should consider investing in Facebook Ads. Facebook Ads offers one of the most efficient platforms from which to reach customers, whether on a regional or global scale. With over 2.2 billion Facebook users active on a monthly basis, your business has the chance to reach a broad range of people, and the opportunity to convert these people to customers. Facebook ads can also be tailored to reach users based on location, interests, gender, age, etc—so you can rest assured you’re reaching your target demographic and spending your money wisely.
Hootsuite is a must-have for everyone with numerous social media profiles (which should be every business!). Hootsuite is a comprehensive social media management tool, which allows users to control and monitor all of their profiles from one friendly interface. In addition to other features, Hootsuite allows users to schedule posts, measure their social media ROI through informative analytics features, and track the conversations that matter most to their brand. Having all of your social media handled from one place makes staying on top of your profiles a breeze!
Design Wizard allows you to create professional-quality graphics, for little to no cost! There are three different pricing options, ranging from fee to $16.95 per month. It’s essential that your business conveys professionalism, and the use of poor graphics in anything associated with your brand can be extremely detrimental to its image. There’s no excuse for bad graphics, especially when there are plenty of free stock images available online. Design Wizard is easy to use, and will ensure your brand is always aesthetically on-point, thus helping your social media posts perform better and increase leads for your business.
Usability hub will be a huge help for your business, especially when it comes to conversion rates. A better, smoother, and more user-friendly website means the better the impression you will leave on customers, and the more they will be prompted to use your services or complete some other CTA. Usability hub helps ensure your website is all that it should be. It checks aspects of your website such as landing pages, flow, messaging, and interfaces to guarantee effectiveness for visitors.
BuzzSumo is a useful research and monitoring tool. With BuzzSumo, your business can find relevant keywords and topics so that you can always produce timely content that will appeal to the right audience. BuzzSumo will assist you in finding excellent content for all your digital needs, from interesting social media posts to SEO-friendly web pages. Certainly an important tool for any business that’s looking to expand!
Google Analytics is a necessity for anyone that’s serious about their digital presence. Knowing about your traffic and its behavior will help you to make sure your strategies are effective. When it comes to your website, Google Analytics allows you to track the location of the people that are visiting your website, find out which device they’re using to do so, and discover what path they took to get there (and the path they continue to take whilst on your site’s pages). This valuable information will help you ensure your website is operating efficiently, capturing the leads it should be capturing, and that your marketing campaign is reaching the right targets.
Keep your business front-of-mind and increase your conversion rate with a thoughtful email marketing campaign. It’s easy for potential customers to get distracted amidst the dense digital landscape, so it’s imperative that you are doing your best to stand out from the crowd. MailChimp allows you to create and send beautiful emails for your subscribers, connect your store for easier and increased sales, and easily measure the success of your campaign. Update your subscribers with relevant company news, special offers, important events, etc, so they’ll have a hard time forgetting about your business.
If you’re a business that’s hoping to excel, it’s important to focus on growing your social media following and increasing your conversion rates. The above seven tools are great places to start, and will help you on your journey towards reaching a wider audience and generating more sales.