How To Develop Digital Content Marketing Strategies for Better Results in 2019
Article by Hamza Riaz
Content is the backbone of digital marketing and is the most powerful approach to attract new customers. As new revolutions in technology tend to bring new ways and ideas, it becomes more competitive for marketers to grab attention from potential customers.
The content is the major source of connection between a brand and customer. If the content is informative and catchy, it can incline customers towards the brand and bring many rewarding opportunities. Similarly, low quality content can harm the brand’s reputation and get them negative impact.
It is significant to keep with the modern trends while fabricating the content. We have describing some of the ultimate content marketing strategies to get you started.
Concentrate the Target Audience:
Before initiating your content marketing campaign, it is imperative to understand your target audience. Narrow down your potential customers and conduct your research accordingly. As your goals are set, you can concentrate better and can address them in the right way. Compile a list of your potential customers based on their interests, education, age, gender, and economic status, etc.
For an eCommerce design company like FME extension, the scope of target audience is diverse as every business needs to groom its online presence and requires a prestige name to hold the responsibility of embellishing their online portal.
It is not all about targeting everyone and expects that the message will reach to the right audience automatically. Instead, a focused target audience can increase the chances of your campaign’s success.
Top Notch Content:
The effectiveness of the quality content can be measured through its resonance with the marketing goals. Whether it is about generating brand awareness or the aim is to generate leads, the quality content has potential to engage maximum number of people.
The idea behind the written content matters a lot. A unique idea can bring attention of lot of audience and can make your brand stand out from others.
The research for content curation is essential and marketers can take inspiration from competitor sites as well. Keep in mind that creating the content like the one that is already there in the market does not hold too much significance, but marketers can have leverage by addressing those prospects, which has not been discussed before.
Tell a Story:
Now people do not care about facts and data, instead they are more prone towards stories. More than that, they also get annoyed easily by more promotional lines. Therefore, marketers have to be careful and try to share content that illustrates their life experiences. The content that can trigger their emotions can receive huge appreciation. The curious people are always in the hunt for interesting stories and they can spend time reading those intimate fabrications.
It is also a great way of gaining their trust and the people are willing to connect with the brand that specifies their interests. These days, brands are more focused in building brand loyalty among potential customers and it is an excellent opportunity to influence your buyer’s emotions and turn your customers loyal to your brand.
Influencer marketing is long known by marketers and is most effective technique for increasing brand awareness. Social media platforms are diverse in terms of scope and number of users. People love to follow the influential people that are doing extra ordinary with their skills or having an ironic persona. These people mostly have millions of influencers on social media channels. Most brands prefer to get in touch with these people to become optimistic image for them. However, it requires spending huge money but the results can be exceptional.
According to Experticity, “Micro–influencers have up to 22.2 times more “buying conversations” that include product recommendations each week than an average consumer.”
These people are responsible for promoting your brand in the shape of tweets, articles, advertisements and posts that will showcase their interactions with the brands. Bear in mind that the investment could be huge probably in thousands of dollars when you will go for bigger names in the industry.
Don’t Forget to Promote:
Most brands fail to promote their content. This is because of the lack of solid marketing strategy and negligence by the marketers as they think their job is done after content creation. However, without promotion or exposure the content is of little to no value, besides being enriched with ideas and information.
Social media platforms are best to share your content as of billions of active users. It is preferred to share content that is visual based that includes videos, animations, infographics, etc. instead of textual content, as people are more inclined towards graphics. Also, be specific in choosing among the channels. These days Facebook is on its peak with maximum number of users but there are other options available too.
The content is the source of interaction between a customer and brand. When you get connected with the right audience in a right way, the Most B2B marketers have accepted that they have achieved considerable success through content marketing and it will continue to be the most lucrative strategy.
Hamza Riaz is a Digital Marketing Expert at FME Extensions, a leading Magento 2 development company that develops extensions for popular shopping carts like Magento, WordPress and WooCommerce. He expresses his thoughts and experiences in the form of write-ups.