Grow More, Gain More, With Best Marketing Analytics Dashboard For Your Business

Article By Venkatapathi Raju N (Technical Content Writer at FuGenX Technologies)

There is a figure of speech – “finding a needle in a haystack” – which basically defines the extremity of how difficult it could be to find something from an ocean of similar things. And while finding an actual needle in a haystack could really be a headache, finding accurate information from the ocean the digital platform is, has become quite possible. In short, finding a ‘data’ needle in a ‘digital’ haystack is very much possible; possible with a tool that we know as web analytics tools.

Over the time, we have seen online businesses leaning, more than ever, on web analytics tools for the simple reason that the degree of competition to secure a position from where a business can sell safely and consistently is just too high. In fact, not having a dynamic SEO strategy and still covering the market is as good as a myth. The role of analytics in the digital world has thus gone inevitable in marketing and selling to quality leads. With web analytics tools, not just websites, but mobile app development companies too can optimize their products to maintain user engagement and make modifications in their existing strategies.

At present, there are many web and app analytics platforms that offer services in all sectors. But it is only the unique ones that actually help you make a difference. This quick read talks about some such web analytics platforms that have been making lives easier for enterprises and digital marketers for quite a while now, which are:

Google Analytics

Unlike other web and app analytics tools, Google Web Analytics doesn’t advertise itself as a flashy tool with lucrative features, simply because it doesn’t have to. That is because Google has its huge proprietary database of information from around the world. Google Analytics can effectively be used by mobile app developers to measure mobile app metrics. It has been collecting data almost since we opened our eyes to the internet and has an easy interface for digital marketers to understand and comprehend the data through reports, visualisation, and analysis. Google Analytics, with the help of AI, focuses on three aspects to improve your SEO results and helps you attract more leads. It aims to enhance the user experience by allowing digital marketers analyse the metrics of their website and app, and how they are being used by different users. It brings you the most relevant data and compiles them into easy reports that are comprehensive and specific to various parameters like demographics, age, communities etc. The major components of Google Analytics tools are data collection and managements, data analysis, visualization and data reports. The best tools that Google Analytics is used for are Keyword Planner, Campaigning Builder, SEO dashboard, Social Media Analytics, Mobile Analytics, and Technical Performance dashboard.

Kissmetrics

Kissmetrics also aims at bringing better insights to the digital marketers by helping them collect user behavioural data, and create engaging advertisements, SEO strategies, blogs, social media posts and much more. A list of mobile application development companies are registered with Kissmetrics because of its excellent utility in app analytics as well. The USP of Kiss Metrics is easy integration with just about any online product, service, mobile application or service. With the help of the insights you derive through Kissmetrics, you can create user data-driven advertisements for social media, email campaigns, Google Search and more. Kissmetrics automates your campaigns with target-based campaigns which reach the right audience at the right time, so that you can invest more time in monitoring what factors of your campaigns are working and what are not. If they are, well and good, if they aren’t Kissmetrics has a customized way of dealing with it, by experimenting and consolidating the strategy that works for you. To get you the best results, Kissmetrics has Effin Amazing – consulting partner based in Florida, and Mammoth Growth, which is its growth hack partner.

SEMrush

SEMrush has a very systematic approach in helping you achieve great SEO. Not only it lets you find new keywords but also plucks the best rating keywords from your competitors’ websites and suggests how you can use them in your business. It follows more of an organic approach and lets you know about existing and new organic competitors in your domain. To keep you updated about the competition, SEMrush has a Competitive Positioning Map and Organic Competitors Report building tool. The tool also allows you to carry out a research on the ongoing advertisements trends in the digital market as well as specifically among your competitors. And as analysis of the top trending content, pages, and ads is important, SEMrush shows you where your ads stand among your organic competitors as well as the targeted ones. Another aspect of SEMrush which makes it a highly recommended tool is that assists you with deep linking and see the direct results you gain from it.

Crazy Egg

Bringing you web analytics experience in quite a tangible format, Crazy Egg is different in the way it allows you to see user behaviour with the help of heat mapping. With heat maps, a digital marketer can see which elements of their website are being checked out the most by visitors. This it does by simply tracking which links, sections, or headlines are being clicked upon and also how much time visitors spend on each element. This is quite helpful when you are trying to redesign your website, or shuffling a little for change, in which case Crazy Egg knows exactly which components you need to prioritize and keep on top so that you don’t lose your rankings or increase your website’s bounce rate due to important content being lost in plain sight. And if on one fine day, you realize your website or app could be doing better with some changes, Crazy Egg’s A/B testing would make sure your attempt to revamp the website gives a positive result, or not negative at the least. A/B testing is a tool for comparative analysis of two versions of the same element; one which is already live on the web and the other that you think shall replace the existing. A/B testing helps you estimate the effect of the change you want to introduce to a website element. This type of testing comes quite in handy, especially when you are in doubt whether modifying the page would help you gain more visitors or drain some. On Crazy Egg analytics platform, it is easier to carry out A/B testing as the results are displayed in real-time, which is not available on many other analytics tools.

Moz Pro

This one focuses more on improving the dynamics of your website in various ways. It helps you understand how users look for services and find specific keywords that belong from your business domain. You can find target keyword along with their corresponding information such as search volume, geographical significance, and related keywords. The tool they provide for keywords research is Keyword Explorer. And just like any other, they also have a rank check tool, which is, however, different in the way it gives you ranking analysis via reports that cover all the issues and strengths. Moz Pro dashboard is also quite efficient at finding spots that are dynamic and specific enough for your business to build links. And for times when your SEO results are going down and you don’t know why, Moz Pro’s Crawl Diagnostics tool allows you to inspect your website and find minor to major issues that are affecting your web authority. The utility of Crawl Diagnostics works like a charm and can be used from time to time to check whether your SEO is on the right track.

Web and App analytics have made it much easier than ever for digital marketers to track customers and attract quality leads, helping them streamline marketing operations without wasting resources. However, as more and more marketing analytics tools are coming up in the market, which more or less, provide the same information. So, if you are planning to get a business analytics dashboard, make sure you check for what unique is that particular analytics solution is providing, and how useful it is for your business. Don’t just follow the trend when subscribing to an analytics platform or else you would just be wasting money without any tangible results.