How To Become A YouTube Influencer In 4 Easy Steps
Article by Liz Roncevic
If you are interested in becoming a YouTube influencer, you certainly are not the only one! YouTube is a dominating search engine and anyone can post content and get recognized for it.
The good news is that if you really want to you too can be a social media star. The trick is to create a systematic way of posting and follow a few simple steps.
Below are 4 simple steps that can teach anyone to become a YouTube sensation:
STEP 1: Focus On Branding
Focusing on building your brand identity is a crucial first step to becoming a YouTube influencer. The reason why this step is so important is because it showcases your brand’s personality and draws in the right admirers.
Without focus on branding you wouldn’t attract the followers required to truly grow your brand. In addition, there wouldn’t be anything to differentiate you from other people posting on YouTube.
Here are some important elements of your brand identity to consider:
- color palette
It is suggested to create a style sheet in order to begin to strategize in a way that will make your vlogging hobby more of a professional endeavor. Taking the branding of your personal business seriously is a great first step to making it big on YouTube. If you focus on being consistent with your branding strategy, you will surely find success.
STEP 2: Get A Website
Hiring a professional web designer is an important next step to becoming a YouTube influencer. The reasons for this are more than just the fact that a website will add credibility to your branding efforts.
By having a website, you can funnel content from your YouTube channel to your social media channels and across the internet. The result is that your brand will grow ten times as fast and you’ll see much better results. In addition to this, your brand will be taken more seriously and will also see growth for this reason.
Building a custom website that speaks to your brand’s style and image is an important step to becoming a YouTube influencer.
STEP 3: Work On Your Content Strategy
Creating a content strategy should essentially outline everything you do on your YouTube Channel. You should have an end goal in mind (such as a number of subscribers or a number of weekly videos) and you should build your content strategy around those goals.
Another way to look at this is by reverse engineering your YouTube efforts. You will want to consider these questions when doing so:
- Who is my target market and who are the people who will be watching my YouTube Channel? Are they married? Are they a particular gender? What age group do most of my viewers fall in? What are their hobbies? (etc.)
- What type of content do my viewers want to see? What type of content do they engage with the most?
- What YouTube Influencers are doing what I want to be doing? What is their strategy?
When you reverse engineer and find the answers to the above questions, you will be able to create content that is more relevant to your viewers. Answering these questions to develop a content strategy will also help you avoid creating useless content or focusing on the wrong things.
STEP 4: Buy The Right Tools
If you want to be a YouTube influencer, you will want to purchase the right tools to do so. While using just a smartphone is ok in the beginning, you will want to consider offering different experiences to viewers than just selfie-videos.
Some common tools used by YouTube influencers:
- Digital camera
- Video editing software
- Ring light and other lighting
Of course, there are many other tools that are good investments for YouTube influencers. Additives such as clothing, accessories, and staging can help should be considered in advance.
In the beginning, your budget will determine what types of tools you will be purchasing. However, as you gain in popularity so will your pocketbook.
In addition to these 4 tips, the final thing you will need to do is stay consistent. In the beginning you may not get much traction, however if you keep at it you are sure to grow your YouTube following. Here’s a great article on how to use video marketing to boost your digital marketing strategy. You will want to do everything you can to stay motivated and persist even if you don’t see results right away.
Being a YouTube star is definitely not impossible. However, it is hard work that requires some planning beforehand (and a lot of commitment)!
If you follow these steps we know you will eventually see the success you’ve been hoping for. So good luck and we look forward to seeing you online!