Article By James Tredwell (Technical SEO at Hopinfirst)
Mobile Marketing is basically a very Broad Term. It not only refers to ads and apps but also covers up mobile websites. It mainly focuses on app promotion when an app has been building. Their main motto is to retain customers and engage them who have already Downloaded the App. Customers have different uses, Needs, and Desires. Keeping this in mind one should do Mobile Application Marketing. It depends on what devices they are using, and a different set of parameters are considered then.
Mobile App Marketing refers to a process wherein it Promotes the Mobiles and Networks, Devices and Smartphones. It is like Electronic Advertising only but uses Texts, Voice Messages and Graphics to do so.