9 Point Checklist To Attract More Visitors To Your Website [Updated List]
Article by Christian (SEO Consultant and Founder of Digital Ducats Inc.)
In order to compete effectively in the search engines, your website needs to follow as many of the best practices and guidelines that have an impact on ranking. The following is a list of items typically associated with SEO services used to develop your website. Incorporate these items to for effective traffic generation.
- Increase page speed
- Use https protocol
- Analyze your competition
- Create keyword clusters
- Satisfy search intent
- Write great headlines
- Make your meta description enticing
- Find an audience for your content
- Publish articles on authority sites
#1-Increase Page Speed
The mobile version of a website is the first version that is listed on Google’s search index. More than half of total searches are now made on mobile devices and people appreciate a page that loads quickly. If you want to do well in the race to the top of Google’s search results, your website has to load quickly. The faster the better.
Getting to an acceptable speed isn’t a difficult task if you put some time in fixing the errors that are slowing down your site. Google PageSpeed Insights will identify the problems on your site but page speed isn’t a one time fix. Faster page speed is an effort that should get attention on a regular basis.
Today the standard is to get your site loading in under three seconds. The trend is getting faster so in order to stay competitive in this department, make time to get your site a little faster every day.
#2-Use https Protocol
Https protocol is a must-have if you want your site to be taken seriously. Chrome will show your website URL as being “not secure” if you are still using the HTTP protocol. It’s not just a vanity issue that should be motivating website owners to make the switch. Https adds a security layer to a website with an SSL certificate that proves your website is not a fraudulent site that poses a threat to a user’s personal information. Google has stated that sites using https are given credit towards a positive ranking signal. If you haven’t done so already, make the switch to improve ranking and receive more traffic.
#3-Analyze Your Competition
SEO has been compared to a race on occasion and using this analogy it’s important to know what your competitors are using in the race to the number one spot. The more you know about what’s working for the top ten websites in the search results, the more you can use to your advantage.
Some of the key things to identify in a competitive analysis are the keywords your competition is ranking for, the content they are providing and the backlinks they’ve acquired. If the website you’re analyzing is in the top ten results then search intent is being satisfied through their content and the evidence of authority through their backlinks.
Renovate existing content to create something better on your site and pursue the strongest backlinks of your competitors to even the playing field and win a position in the top ten.
#4-Create Keyword Clusters
Every page on your site should be built using a cluster of keywords that satisfy the same search intent. Choose your main keyword and create keywords synonyms and phrases that you can use throughout your content. Perform a search and write down additional keyword phrases in the “People also ask” box as well as the “Search related to [your keyword]” box at the bottom of the search result page. Separate your list into groups that have the same or similar search intent.
#5-Satisfy Search Intent
The content on your page should be just as comprehensive in related topics as the pages you’re competing with on the first page. Use the phrases you’ve grouped together as the foundation of the outline of your pages. Use keyword phrases and questions as subheadings to organize and optimize your content for your main keyword or phrase. The most important part of your content creation is that you leave no questions unanswered that a visitor might have related to a specific search.
#6-Write Great Headlines
Headlines will account for the major reason why people click on your website. They are the first indication of what you’re site is offering since it’s the first thing someone will see in a search result.
Write a headline that will draw visitors into your site by making it exciting and appealing to an emotion. Eliciting an emotional response from your headline is a way to get readers to connect with your article.
#7-Make Your Meta Description Enticing
Your meta description should provide the reader a sneak peak into the content you’ve provided. Use keywords within the 160 characters to capture more attention.
The meta description doesn’t count towards optimization but it will encourage a higher click-through rate and contribute to the overall traffic your site produces.
#8-Find an Audience for Your Content
It’s not enough to publish pages on your site because even if they are optimized perfectly and are of the highest quality, no one will see them unless you find them an audience. If you haven’t developed a social media network, it’s never too late to start.
You can give your posts and pages the best opportunity for ranking by posting them on the social media platform that best suits your business. Join groups and be involved in responding to comments and questions to make your presence more interactive for subscribers.
Building a list of subscribers or followers will help get traffic to your pages when you post to your network. If your content gets shared, it will give you more leverage in building traffic which will increase the performance of your pages.
#9-Publish Articles on High-Authority Sites
Search for websites in your niche that accept guest posts and submit an actionable article to get more traffic to your website. Many websites will allow an author bio where you can introduce your company and provide a link back to your website.
The chances are that if the site is high-authority, it will have thousands of subscribers that you will be gaining access to when they showcase your article. Put your best foot forward and provide quality written content that represents your company. The referral traffic will be an addition to your total monthly visitors, but the real prize is the rise in ranking your website will experience as a result of the backlink.
It may take more than one, but the backlinks from high authority sites will boost your ranking. An increase in rank means and increase in traffic. Write and publish as many articles as it takes to get your website on the first page of Google.
These are just a few of the many items that go into optimizing your website to compete in the search results. By checking each one of these off of your list you will have effectively created a more efficient and higher quality website that produces better results in traffic generation.