8 Tips to Drive More Sales From Instagram

December 16, 2018Digital Marketing, Instagram, Instagram Marketing 0

Article By Kefaya Hassan (Online Essay Corrector at Allessaywriter)

Did you know that the engagement rate of Instagram is higher than most social media channels? With more than 500 million account holders, Instagram is the wardrobe to Narnia for businesses that have the biggest traffic source. If exploited properly, Instagram can prove to be a gold mine full of potential leads. Since its advent in 2010, Instagram is one of the most used applications. From millennials to adults, everyone has an account in Instagram. With its newest addition of Shopping Stories that boost the platform’s business building capabilities, Instagram has become a must-use for every business house.

Considering how users miss most of the posts made by the accounts they follow, boosting your sales is not as easy as it sounds. The process goes way beyond posting pictures with details in the caption. Instagram is a brand-building application that can make or break your company’s image. To make sure that the app helps you move forward with more sales in your kitty, here are eight superb tricks that you can use to drive in more sales for your business. Here’s how you should use your Instagram handle.

8 TIPS TO HELP YOU MAKE THE MOST OUT OF INSTAGRAM:-

Play with the Images:

Instagram is an app dedicated solely to photos, and that is precisely why you cannot post low-quality images on Instagram. And it isn’t only about the quality! The images must be edited properly, so that they serve the purpose. The pictures should be interesting and vivid enough to attract users and should also tell a story that resonates with the viewers. Now, don’t go hiring a professional photographer or buying an expensive camera. The camera of your phone should suffice. All you need is some hacks and tricks of taking better photos up your sleeve and you can have an aesthetic feed. Shoot from different angles and click in well-lit surroundings. Edit the images using a great tool like Canva, and you’ll be good to go.

Run Contests:

Customer engagement is a great way to boost up your sales. So, run contests in which participants can win freebies. This will help you build your followers and create a positive image of your brand. Contests such as suggesting followers or Reposting photos can help you gain followers in huge numbers. Even simple contests like Like-To-Win can provide the perfect blend of engagement and fun. Users have to like your photo, and a lucky winner can get a voucher or a gift from you. You can even start a trend in which participants will have to submit a photo using your hashtag. Tools like Wishpond can give you easy content management ideas to run a contest.

Use the Stories and Live Feature:

Following the super-successful feature from Snapchat, Instagram came out with Instagram Stories where you can post minute-long videos to share your daily activities with your followers. While uploading videos may sound easy, being able to post videos that are informative and interesting is no less of a challenge.

Moreover, the “Live” option on the app is often not used to its potential. Usually, the videos are of inferior quality, thus making viewers lose their interest. So, make sure that the videos are clear. Make the video relevant – showcase your products, but not in an explicit way. You can attract potential customers by covering the existing customers who use your products.

Quick Response to Comments:

Whenever your followers comment on a post, make sure you get back to them as soon as possible. Most buyers are impulsive, and they do not have the patience to wait for your reply. Most of them will end up choosing other brands over you. Remember, more the comments, more people are showing interest in your brand. So, do not miss the chance and respond within 24 hours. Moreover, even if it is a negative comment that is dissing your efforts, address it politely and resolve the issue rather than letting it hang. If you think that replying to the constant comments is becoming a taxing job, hire a social media planner to do the job for you.

Use Relevant Hashtags:

The trend of hashtags started with Twitter. But today, the scene has changed altogether. Better the hashtags, better are your chances of getting more traffic and deriving more engagement out of it! Having said that, you must keep in mind that crowding your posts with irrelevant hashtags can prove to be quite a tragedy. If you don’t know what hashtags to use, there are several tools that can help you come up with the best hashtags related to your business. You can also check out the hashtags used by your competitors and use them in your posts.

Link Your Posts to Your Store:

There is no point of making a post without linking it to your products. Make sure that every time you showcase a product, you provide a link in the post or in the account bio. Many influencers prefer to keep it in the account bio because there are high chances that a visitor will end up clicking on previous posts when they visit your account page. It is through the link to your store that you can turn your followers into customers. Since you cannot link your images, just put the URL on the videos, so that they know how to reach you.

Use Influencer Marketing:

Influence marketing is a trend these days! Gone are the days when you could impress your customers with free samples. The millennials are more demanding, and they need substantial evidence about your product. You can do so by hiring influencers associated with your brand. It is one of the best means to achieve an increase in the sales figure of your company through Instagram. Use tools like Influence.co and Klout to reach out to influencers who can collaborate with you.

Use the Millennia Lingo:

The best thing about the internet is it uber-cool language. You need emojis to express all you have to say. You have probably seen acronyms like ROFL and LOL doing the rounds on social media, right? This is your cue to be “lit” like the present generation and include the phrases and emojis to connect with your young customers. This is no essay writer and therefore you can break free from the conventional norms and play around with words.