7 Visual Content Marketing Techniques to Boost Engagement
Article by Harold Camaya
Blogging has gradually turned into a mainstream activity, a simple Google Search for “How to Write a Good Blog” returning thousands of relevant results. In this muddle of advice and content, how on earth do you get your own blog to stand out?
This post covers some of the standard practices used for increasing your website’s rating and attracting audience engagement. A picture is worth a thousand words and your first steps will be ensuring that your content is arranged in a visually pleasing format.
Declutter your WebPages:
One of the most frequent complaints from disgruntled viewers is the presence of too many advertisements on a page, rendering the main content of the page hidden and hard to reach. Declutter your pages, ensure your website’s content is centered and is clearly visible to a viewer glancing through your site.
Use readable fonts and colors. Popular fonts include “Serif”, “Times New Roman”, “Georgia” and “Courier”. Study color theory and pick color schemes that go easy on the eyes of the reader.
With an exponential increase in mobile use, it is also vital to provide mobile-friendly sites that do not lag.
Statistics on engagement through visual content is maximum when infographics and data charts are used. Collected, accurate data allows your audience to be more confident about the content they are viewing and hence more likely to stay on your site and engage with it.
According to Brain Rules, visual cues for new information give the audience a 55% increase in their likelihood to remember the data. Studies by Nielsen Norman Group show that when images are relevant to the content present, users spend more time looking at the images.
Based on the results showcased on Demand Gen Report, the presence of infographics and data can increase engagement by at most 12%. Through free online templates and carefully selected content, you can design your own infographics at a very low cost.
While infographics and data allow visualization of the content, other forms of multimedia such as videos, presentations, images, gifs are also known for increasing the rate of engagement. Marketing analysts place the budget of creating visual content at about 20% of their total funds.
According to the visual content marketing statistics released by Venngage, stock photos take up 40% of the multimedia content, closely followed by videos and presentations.
Increase your Content:
Google prioritizes articles that have a higher word count in content. The ideal word count should be somewhere between 1500-2000 words. While larger articles are more likely to engage the audience, it can backfire if the articles have been drawn out for the sole purpose of increasing the word count.
Make sure that all sentences contain enough required information without being too stretched out.
Another way of increasing the ranking of a web page is through backlinks. A backlink is basically an incoming link that redirects users to your webpage.
Through good content and enticing visuals, the chances of getting backlinks from relevant sites increase drastically and with it, the popularity of your own page.
Add Interactive Visuals:
Pages that offer interactive visuals in the form of questionnaires, polls and live videos have a higher rate of engagement.
A study by Social Media Examiner finds that live videos have been used on social media and made up 35% of marketing content in 2018 and offer double the rate of engagement than static videos.
Encourage Engagement through Comments:
Comments and shares are a common way of encouraging engagement among your audience. Analyze different styles and formats for comments and choose one that is known to be popular among the masses.
Add sentences to your article encouraging users to add their opinions and feedback on the same.
There are several ways to encourage users to comment on your article-
- End your article with questions and ask your readers to leave behind their thoughts and opinions on the same.
- If your article consists of the list of suggestions, such as this, ask your readers to contribute to the list with any other ideas outside of the ones you have already listed.
- Reply to comments to keep the conversation going and encourage more viewers to participate.
- Ask for feedback at the end of your article. Try to use visuals to allow them to leave feedback (Such as applause if they liked the article or thumbs down if they did not).
Pick your Headlines and Cover Pictures Carefully:
Articles reach 80% of people out of which only 20% actually click on the article, as per Copyblogger’s statistics.
This makes the headline and cover picture incredibly important as it is how the users decide whether they want to read the article. Avoid clickbait and buzz words as headings as these are known to repel the audience. Keep in mind the following when forming your headlines-
- Always pick specifics over a general blanket statement.
- Long informative headlines are better than short lacking ones.
- The pull of data – Include numbers or facts in your headlines.