7 Superb Tools for Social Media Marketing Professionals
Article by Kavita Paliwal
Marketers are faced with an ever-growing list of responsibilities. From social media marketing to
Social media as we all know is an important tool for marketers. It lets you connect with global audience and promote your product in a creative way. But with every brand using social media as a marketing tool, the responsibilities of a marketer keep increasing.
Thankfully, there are numerous awesome tools that a marketer can use to succeed in their social media roles and responsibilities. These tools help them curate the content, schedule them and so on. In this blog, we will talk in detail about seven such marketing tools that makes the lives of the marketer easy.
BuzzSumo, a marketing tool helps you find the content which is most shareable and helps you get in contact with the trending influencers. With its help, you can even see, which content will perform the best for a particular topic, and you only need to search for a domain or a topic to get started.
BuzzSumo will help you understand the impact of your social media by seeing which pages or post of yours got the most engagement. It will help you figure out the best strategies to work with.
Canva is a great tool for all businesses and brands out there as it helps you enhance your images and personalize your emails, or letterheads or much more. When it comes to social media, we require a lot of images that can captivate and attract the audience. Canva can help you create your own images without any designer and still the image would look beautiful and professional.
It has numerous templates, illustrations, and icons which makes an image professional and appealing. It has an easy drag and drop interface which makes it easy for you to design your graphics. Also, it has over two million elements for creating graphics in its library.
The tool has two pricing policies- a Free model and a professional version which starts with $12.95/month.
3. Google Trends
Google Trends, one of the best marketing tools that is free and helps you search for the most trending topic online. It is used by most brands to monitor what is trending in the world, and brands use it to find which is popular currently.
It also helps you to search and lookup keywords and sees if they are trending or not. It will help your content creator to use the keywords that matter most.
4. Buffer Publish
Buffer is a tool for social media marketing which helps the marketing team of a business to analyze a post’s performance, schedule posts and manage the account in a single place. Buffer also provides a robust analytics dashboard so that you can see which of your posts are most popular on social media, and easily Rebuffer them to your queue.
It also has a robust dashboard which helps you see which of the posts of yours are famous on social media and rebuffer them easily. The buffer tool has an Android and iOS app and a chrome extension too to help you with your marketing needs.
It has two plans- Free and the paid version is $15/month.
If you want to create stunning videos, then Animoto is the perfect tool for you. As we know, videos are great in capturing the attention of the people. Animoto has a video maker, which turns your images and video clips into professional-looking creative content within minutes. With its help, you can easily create content, and not worry about knowing all the stuff that goes into making a professional video clip.
The price of using this app is $5 a month.
6. Buffer Reply
Social media works well when you reply to your customers, but it is not an easy task. But with buffer reply, the marketing and support team of a business can respond to a social conversation using a single box. It lets you see all the comments or messages across various platforms. It lets you can see the tweets that are for your or look at the direct messages and so on. On Facebook, you can see comments and private messages and so on. It saves a lot of time, and you can reply to the messages easily. It is $50 per month.
The paid version of Todoist starts from $3 per month. Using this tool, you can create a calendar that helps you post content regularly to your social media sites. When you are consistent, your audience grow which is quite important for your business. It uses buffer to create a calendar.
Which tool will you prefer for your social media marketing? Tell me in the comments below.