6 Strategies you can Use to Earn the Loyalty of your Customers
Article by Marceline Joseph (Programmer at TopHomeWorkHelper)
Every company must try to earn the loyalty of their customers. Currently, almost all companies are spending more and more to increase their customer loyalty. The reason is obvious; it can help a business in several ways. Your sales will continue to rise, and your brand will also get promoted by your loyal customers.
According to a report, the loyalty management market is expected to grow almost 3 times in 2020 than what it was in 2015.
Another report states that 57% of buyers spend more money on the brands of which they are loyal customers.
However, it is a challenge for every company to hold onto their customers or make them loyal. A customer will only become loyal if his/her wavelength matches with that of the brand.
If you have the same problem, then one reason for that can be the traditional methods you are still using to promote your products or services. Today, consumers are spoilt with choices as there are multiple companies serving in the same industry. Along with this, consumers can easily do a full research on your product or service with the help of the internet. And this can affect their buying decision.
Hence, you have to create new and more effective strategies to Enhance your Brand Loyalty.
- Never compromise with the quality- By building your brand and promoting on the right platforms, you might be able to draw in a lot of customers. But, in order to retain them, you need to provide them with a high-quality service or product. When buyers are ready to pay a certain amount of money, they expect to get a particular quality in return. If you can deliver quality service, which also follows the trends of the market, your consumers are more likely to become loyal to your company. Hence, you should never let down your customers in terms of the quality. If you offer homework help online, you must make sure it is of remarkable quality and helps them to score the best grades.
- Enhance engagement- One way to retain your customers is by giving your customers a feeling of community and belonging. This can be done by connecting with them. Customers with whom the company engages will become more loyal and happy with the brand. Thus, you must reach out to the customers and nurture them to make them loyal to your brand.
Other ways to enhance engagement are sharing the latest advances in your company such as any recent news, trends, discounts, etc. Make it more like a conversation. Another thing that you must ensure is a good customer service. This includes the usual customer support number and email, but the service should be equally responsive on the social media as well. In a recent study it was found that the customers expect a company to reply on Twitter within two hours. Thus, you must give your clients a positive experience when they reach out to your brand through any media. For example, if you deal with assignment help service, you can make your customer support very responsive, effective, and available.
Here are a few ways in which you can Gain Customer Loyalty for your Brand:
1. Be Consistent-
If you want to build loyalty, you better be consistent. You should give the customers the assurance that they will receive high-quality of products or services every time they come back to your company. You must serve according to your promises, and say what you mean. Customer experience must be consistent throughout. One good example is that of McDonald’s. Consumers know that they will get the same burger across states or even across countries.
2. Attract the Millennial-
Statistics say that over $200 billion more money will be spent by the millennial customers annually, amounting to more than $10 trillion in their whole life. Hence, this might be a profitable group to target for any company. But, the way they become loyal to a brand is different from the traditional/old consumers. Thus, you need to create separate loyalty programs for them. The millennials value personalisation, flawless performance, celebrity endorsement, new experiences, etc. You can use these points to build your loyalty program.
3. Give them Reasons to Return-
As mentioned above, there might be millions of other companies serving in the same industry as you do. Hence, you have to give them reasons for choosing your brand over others. Provide value like rewards and discounts especially for the loyal customers. Incentives like special status, access to special items or services, etc. can be given to the customers. This way, they will feel that they are getting special treatment which the usual customers do not get.
4. Send Personalised Emails and Messages-
Today, marketing is all about Customers can no longer be happy with a ‘one size fits all’ service or product. The more customised experience you provide to your clients, the more will they become loyal to your brand. Wishing them on their birthday or on other holidays or occasions with their name in the email or message can help in showing you appreciate your customers. When they see that the company does care about the clients even when no business transaction is involved, they will not hesitate to become an advocate for the company.
5. Regular Follow Up-
You should never make the mistake of forgetting your customers once the sales are made. It is crucial to be in regular contact with your customers following a sale to develop a lasting relationship. You must follow up with the customers from the time the customer gets acquainted with the product or service, to the time a purchase is made, and also after that.
6. Get a Good Knowledge of what the Consumer Wants-
The founders of 42% start-ups believe that the reason behind the failure of their business was a lack of market for what was being offered to them. In the same way, your business can also fail if the product/service does not match with what the consumers want. To know this, you need to listen to your customers through active engagement. Through different mediums, you can actually have a proper conversation with your customers. Thus, you can get valuable information like what your customers like about your service/product and where they want to see a change. To keep your business on the correct path and to make your customers loyal to your brand, it is necessary to know what works and what does not work to make the necessary changes.
A crucial aspect of developing your brand loyalty is to make your customers want to come back to your company. If you can create a good base of loyal customers, you will get promoters for your brand which can help in enhancing the sales. Hence, invest well in your loyalty program and build the right strategies to turn your customers into your life-long advocators.