5 Ways to Increase your E-commerce Sales 2018
Article by Aksshaya (Digital Marketer at Zuan Technologies)
E-commerce strategies are the defining parameters for world wide businesses. eCommerce on the other hand is also right inside your homes. We all prefer to do shopping right on our smartphones while on the go.
Having said that, we have more of e-commerce trends that are to hold sway in the forthcoming years. Before we get into the actual topic let us skim through few factors of eCommerce that are already shoving their way up. Those realities are,
- Shopping Natively
- Virtual Reality (VR) and Augmented Reality (AR)
- Automation and Chat Bots facility for online ordering
- Multi-Channel aspect of e-commerce enables buying anywhere
- Mobile first
- Content is increasingly becoming important in E-commerce Engagement
- R.O.P.O effect (survey online, purchase offline), also known as O2S (Online-to-Store)
- Machine learning and AI
- Image search
- High-quality product videos
- Delivery on the same day or the next day
Out of all the discussions on e-commerce the vital one is how to earn more through your e-commerce sales. I can suggest five essential things that you need to work on in order to increase your e-commerce sales.
Make your Website Mobile-Friendly:
Making your website mobile-friendly is the foremost thing you have to do. You have to optimize your website for mobile. How do you do it? One easy way is to implement Accelerated Mobile Pages (AMP). You have to bear in mind that your customer will hardly wait for more than 3 seconds for a web page to load. Therefore, your website loading speed should be literally at lightning speed.
Based on a research, Amazon has observed that even if a web page loading time lags a second behind than the usual 2-3 seconds, you are bound to lose $1.6 billion in sales revenue each year. That’s a huge sum indeed!
Moreover, online consumers of the present day have a tendency to change their mind frequently and show a high level of impatience. Therefore, slow loading pages will make your customers switch over to faster-loading e-commerce sites.
Moreover, mobile commerce is today’s trend. Many do shopping even while travelling. Therefore you have to create a website that is responsive and compatible on all online devices. A word of caution here, you have know that Google penalizes non-mobile websites.
You have to also know that concurrently, website loading time affects your earning levels too. Also, slow loading sites will definitely affect your conversion rates.
Now, let me share further tips to make your website faster,
- You can use compression software to reduce data size
- If your site crashes during peak hours, opt for a bigger server
- Use caching technology to temporarily contain data and avoid querying the database
To sum it up, mobile-optimize your website and increase the Google-demanded site loading speed time. Both both of these factors are important in terms of increasing your revenue.
Put up Product Videos, Images, and Product Descriptions:
You very well know that everyone loves to watch videos. Even so, an artistic product demo video. Studies confirm that a video about your product increases conversion rates up by 80%. That’s quite a huge deal which you cannot afford to miss.
Research also suggests that by 2021, 80% of internet traffic will be video in nature. So you have to try mixing video while trying to explain your product or service on your website. To do this, you need not go for a big shooting-like event. Whereas, a simple unboxing video etc. will do. It’s alright to just have a basic form of video explanation.
A pinch of statistics again. People will stay on your website 88% more if you have video demonstrations of your products or services. Product videos will help the consumer to better understand your products and services.
To give you a little more clue, you can create a video that is either an explainer, a demo, how-to or testimonial videos, depending on the nature of the product or services you offer. Moreover, don’t just confine your videos to your website or YouTube. Instead, place videos in the emails too. This will increase your click-through-rates.
Along the same lines, I also want to say something about product images and product descriptions. They too are important. Instead of just using the manufacturer’s images you can create your own image that pops. Sites like Pinterest are a greater evidence of how important the images are.
For instance, you can create an all-around view of the image. Look into the zoom options and even a 360-degree rotation of the product. As your customer cannot touch the product and feel it, high quality and magnified visuals make your products speak even better.
At the same time, an image of the product alone won’t suffice. There should be a proper description of the product.
Instead of just copying and pasting the manufacturer’s description about the product, you can write your own product description.
Why should you write your own product description? Because Google will penalize you for duplicate contents. You have to describe the product in the language of your target audience. Notably, write about the benefits of your product.
Further tips and advantages of using videos in your Website:
- Use videos with a mix of storytelling and product showcase
- Videos highlighting products and providing entertainment
- Educational videos to add value to your products
- Videos of product reviews
Incorporate Live Chat:
Quite often it happens that shoppers who come to your ecommerce site would need some clarification regarding the products. They expect to get answers at hand. At this instance you cannot simply ask them to call your over phone or email you. It takes quite a long time for them to get answers these ways.
The more immediate and result-oriented option would be to engage in a live chat. Your customer’s queries can be settled then and there.
Research points out that the average customer satisfaction rate for live chat is 85.39%. It’s also worth noting that increased satisfaction rates and less wait time will definitely boost your sales. On the other hand, customers prefer live chat over email and social media communication.
Kissmetrics highlights the following benefits of having a live chat:
- The greater benefit of a live chat would be to answer customer’s query during the checkout processes.
- It cuts down call center expenses.
- Through live chat, you can identify the needs of the customers that will in turn serve as a source for future reference.
You can offer live chat facility with the help of trained professionals who can even work behind the screen. Live chat increases the probability of conversions.
Do more Personalized Selling:
You really get excited when the employee in your regular coffee shop knows what kind of coffee and pastry you like and serves you accordingly. You keep going to that shop regularly because you get a good service and personal care.
This is the same with online sales too. Research reveals that 10-30% of revenues come from product recommendations based on your customer’s likings. You have to decide the features you would like to add for a particular upselling.
Use details about your customer’s previous purchases and searches in order to boost your up-selling, add-on sales, and cross-selling strategies.
You have to remember that personalized advertising is more powerful than generic advertising. You can come up with personalized coupons, offers, and promotions based on previous engagements with your customer.
Some tips to go about doing personalized product recommendations:
- Send email reminders to your customers about items left abandoned in their carts.
- Ping about new products arrived for their favorite categories
- Display recommendations based on the items your customer recently viewed or purchased and
- Personalize sales based on your customer’s specific needs
Let your Email List have Unique Content:
Emails shouldn’t be taken for granted. They play a great role in increasing your online sales. So, don’t simply just over-dump your emails to your customers with advertising-type content, links to blog posts, and information about upcoming sales. While all this is good, adding unique contents gives more weightage to your emails.
Usually, customers subscribe to your emails to look for new deals and offers. So don’t be stingy on your discounts, free trials, coupon codes, and offers of free shipping. On the other hand, send targeted and segmented marketing emails to increase conversions.
While, I am done with the explanations, the above five tips will help you to either kick start or boost your ecommerce sales. Whatever it is, bear in mind that appropriate customer service should be your top most priority. From the user-experience of your website to the hassle-free check out processes, everything should be light and manageable for your customer.