5 Ways Digital Marketing Can Help Your Business to Grow
Article by United Sol
Starting a business today requires a careful assessment of your prospects in the target market. From business activity and model to legal structure and target audience, everything plays an imperative role in deciding whether your venture will meet the expectations or not. However, one key determinant that solely controls a business’s ultimate success is “Marketing”. With technology making breakthroughs every hour of every day, traditional modes of marketing can no longer effectively support the needs of today’s businesses in obtaining exposure and generating sales. Brick-and-mortar stores cannot rely on traditional modes of marketing to sell their products and services to the consumer. Therefore, businesses must incorporate a solution that is not only cost-effective but self-sustainable, automated and mobile. The solution is known as e-commerce.
E-commerce and Digital Marketing
E-commerce store is an online platform that provides merchants with a virtual store to sell their products. This gives customers the means to purchase products/services at the convenience of any location through electronic transactions. However, simply erecting an e-commerce website from a web design company does not suffice the brand’s goal to reach its target market and sell its merchandise. For that, you must plan and execute a digital marketing strategy to build a robust online presence, bring traffic to your website, generate leads and convert them to customers. In this blog, we will share 5 reasons why digital marketing is a sound investment to help your e-commerce business grow.
1. Instantly Boost Your Business:
Many online business owners often seek faster means of exposure to increase their sales and relay their brand message. While many uninformed business owners perceive digital marketing as slow progress that takes a huge amount of time. On the contrary, it can boost your business faster than most traditional techniques combined. One of the most effective models of digital marketing, Pay Per Click or just PPC can help online merchants thrust their rankings to first 3 positions at Google SERPs and increase visits to their website. While you can also achieve this organically through SEO, some businesses cannot afford the time and administrative cost to conduct SEO operations.
These sponsored links ranked on the top searches are ads that are charged against the selected keyword related to their business by the search engine. Since the link appears on top most of SERPs, it increases the likeliness of a searcher to visit the link and purchase their product/service. When the ad is clicked, a small amount is charged by the search engine as a fee for ranking the link on its top search results.
2. Capture the Mobile Consumer Market:
Unquestionably, mobile internet is the next wave of information dissemination and soon to become the primary communication channel. This is evident by the rapid proliferation of smartphone devices, tablets, and different internet capable devices. In most developed parts of the world, mobile internet technology has made significant leaps and now offers affordable data packages that every consumer tier can afford. This has paved the way for digital marketing, proving a key stimulant to its growth and expansion.
To create virtual appeal on smaller screens, merchants use different tools to exhibit their products and services. Plugins such as Magento 2 Flash Sales allows merchants to display their discounted products in an attractive slider so mobile customers can easily view offers and tap to the product page. Since a massive percentage of consumers now use smartphones to search and purchase products, taking your digital marketing operations to mobile customers can mean a huge difference in sales and revenue.
3. Build an Ageless Brand Reputation:
Digital marketing is all about attracting the target audience towards the brand and achieving its business goals. One of those business goals is building brand reputation. Every brand that wants a robust corporate footprint on the internet knows best to use Digital marketing to achieve it. By using a combination of different digital marketing techniques you can boost your brand presence, make it bigger, but most importantly, engender trust in the consumer.
This will create a customer that not only comes back for repeat businesses but tells others about your brand as a satisfied consumer. By building a strong corporate identity through techniques such as Search Engine Optimization (SEO) and Social Media Marketing (SMM), you can build a reputation that keeps growing.
4. Earn better ROI for Your Business:
Unlike most traditional marketing practices such as television, radio and print media, digital marketing gives you much more for a much less. Cost Advantage is one of the key propositions digital marketing brings to your business. Digital marketing techniques such as SEO can yield a much higher return on investment (ROI) and give you a better competitive edge that lasts longer. You can track and monitor all your progress and deploy various strategies for your brand.
Depending on your business preferences and marketing model, you can execute your own SEO strategy and generate a consistent flow of targeted traffic that converts leads in sales. You can hire freelancers, outsource an entire project, or build your own in-house team and start your SEO operations.
5. Build Trust Within Your Consumer:
Digital marketing has a lot more to it than just presenting your brand message to your customers. Digital marketing leverages from online trends that influence customer behaviors in more than one way. These trends help brands in engineering better products/services and understanding the consumer from an emotional perspective.
Smart businesses use personalized interactions to strengthen business-customer relations which pay off handsomely in the long term. Since these customers are satisfied with the quality of service or products and value the time a brand spends on them, they return the favor on writing positive reviews and testimonials on various forums and social media platforms.
Brands can immensely benefit from social media signals, social proof and testimonials of actual consumers who have purchased from the brand, joined its membership or availed a product or service. These social signals can yield a formidable brand identity, and the more reliable these signals are, the higher the trust rate they can generate from targeted audiences.