5 SEO Tips to Optimize the Website for the Voice Search
Introduction to Voice Search SEO:
It was a talk from the past when we have to wait for a long time making searches over the web because of the slow loading pages and written queries. However, talking about the present, the search process has changed drastically where you can easily gain access on any information just a click away on your mobile device using the voice-assisted search. If we talk about the statistics, Com-Score has estimated that by the year 2020, around 50 percent of the searches made on the web would be voice driven.
For this reason, every single update made to the Google algorithm for an improved search show keep a high focus on voice support. Therefore, it becomes very crucial that you should ensure that your website must completely align with the requirements of voice assistants varying from Amazon Alexa to Google Assistant, Siri, and Cortana (Microsoft). Though you may be working hard on your website optimization for delivering best user experience, working on voice search is one of the Reliable Local SEO Solutions that can help you establish a stronger business presence over the web.
Work on Structure Data:
If you own a business website that you want to be on the top of searches with best voice support, it is necessary that your website should have something that can help google assistant to feature your content. The most effective way to achieve this goal is to have structure data implemented on your web page to make Google understand what your webpage is about. Structured data helps to establish a standardized format for your webpage which includes classification and information of the page for easy sharing to search engine. Structure data markup can include anything from business reviews to the newly featured products. So whenever a user raises a query on Google, the search crawls through your structured data markup to understand your page. Thus, if you implement structured data on the website, it can help Google to understand information which can be readily presented to voice search results.
Present Natural Content:
The second thing which can help you to make your website align with the search queries is natural content. You must try to use content on your website which should sound more conversational as people who use voice assistance search in a different manner as compared to written queries. Therefore it becomes crucial that your website content must be modified according to visual and audible differences. For instance, if you want to display your recipe for a chocolate cake, you have to be very particular about each ingredient and move so that the entire information could be presented in an organized manner.
Resist On Content with Tables or Large Data:
As we have already mentioned about it in the previous point that your webpage should offer clear and organized information, make sure you never use data links or big tables on your Website to present the information. Tables and links are difficult to read for Google as they are not easy to present in easy to understand and conversational manner. Even if Google gets to work on charts or graphical data, it can get very hard for users to understand the information. Moreover, Google cannot just move to the links you have on your page while crawling through it. Therefore, it is always a wiser move to have the content which is sorted and presented on your website in a summarized form even if you have charts to display.
Too Much Of Anything Is Bad:
As we all are familiar to the popular saying that too much of anything is bad, the same goes for your website optimization practices that target for voice search. You have to ensure that you never overdo the things on your website that may need compromises on quality while customizing for the voice support. Moreover, it is not always the case that users want the information all over the voice search that they can ignore your webpage missing on the point of intent on which it is designed. You should avoid answering short on queries on your webpage as it would downgrade the content quality that may not seems to be pleasing for Google algorithms.
Claim Action Directory Page:
Last but not least, when you are done with almost everything that can help your website to be presented for voice-based queries such as structured data and conversational yet productive content, one thing that can help you gain better exposure is taking the claim for your assistant app directory. Google allows the Users to go for the Action Directory page and gain insights into the performance and response of the website/app on search queries.
All in all, working over the above tips can be of great benefit to make your website more responsive to voice-based queries. However, the world of technology is very unpredictable and there are always chances that something new and effective could land for voice support to unravel the opportunities. For now, if you have a website that clearly mentions its intent and has a perfect tone to align with conversational voice assistant platform, you are good to be picked by Google.