5 Reasons Why Digital Marketing is the Best Career Option in 2019
Article by Camila Merashi
There is no arguing the fact that the 21st century has witnessed more technological developments and advancements than any other generation in the history of the world. With so much new technological inventions and the advancements of many already existing technologies going on every day in the world now, there is barely any aspect of life that has not been affected by this technology boom.
One aspect of technology that has witnessed the most development in this time is digitalization which has become so advanced that thanks to it, the world can now safely be referred to as a global village. Of course, there is no way to discuss digitalization and its influence in the world today without mentioning the internet, electronic devices, and for sure, digital platforms.
Definitely, the introduction and/or advancement of these elements to the 21st century world has not only made life easier for millennials, it has also brought about many opportunities for them. One amongst this vast array of opportunities is digital marketing and we shall provide 5 strong reasons why you should choose digital marketing as a career option in this article. But first;
Introduction of Digital Marketing?
Oftentimes when people hear the phrase ‘digital marketing’ they are at a loss on what it truly means. So, it is important at this point to establish the meaning of digital marketing before we continue.
In quite simple terms, digital marketing can be defined as the focusing of marketing efforts and strategies for goods or services of any kind on digital platforms such as social media, emails, websites and many others. The concept of digital marketing is not too different from conventional marketing in some way, seeing that the basic principles of marketing like a product, price, place, promotion, and others are as present in digital marketing as they are in traditional marketing. The major difference, however, is that digital marketing is more focused on digital platforms and online channels.
Digital marketing in recent times has become a trend in the world of business and most smart business people are already moving the whole or at least part of their businesses online. There can never be a better time to start up a career in digital marketing than now, and here are some reasons why:
High Demand For Professionals in Digital Marketing:
It is quite glaring to anyone who is attentive that there is a very high demand for professionals in the digital marketing venture today. This is probably because the market is relatively new and not many professionals who know their onion can be found in the industry yet. Thus, there are not sufficient professionals to satisfy the demands in digital marketing now.
Also, more businesses are beginning to include digital marketing strategies as part of their business activities and as such, they need professionals to help them manage the digital aspects of their marketing activities.
These highlighted situations have triggered a massive rise in the demand for professional digital marketers and people are moving to build their career in this direction and taking admission in digital marketing courses and degrees, while some of those smart digital marketing students opt for online class help services, so meanwhile they can invest their valuable time to learn practical knowledge and other essential skills to get the desired job in digital marketing. It is only wise to build a career where there is a high demand for your services.
Existence of Diverse Job Opportunities in Digital Marketing:
One very amazing thing about digital marketing is that its quite flexible and versatile nature allows professionals in the industry the luxury of many job options. From strategy planning to market analytics, and a host of others, there are just too many options that are open to a professional in the digital marketing world to pick from, here are some of them;
- Social Media – this option involves strategically building and managing social media followership for a business brand.
- Analytics – this involves using specialized tools to measure clicks, impressions, and conversions on the net and coming up with results.
- Email Marketing – the collection and management of email contacts for the purpose of advancing the interests of a business.
- Content Marketing – this involves the creation and management of digital contents for sales to other people or organizations.
Flexibility and Creativity
The business world in modern days has taken a dynamic nature that is frequently changing from time to time. To keep up with this dynamic nature of the 21st-century business world, business people must find a way to make their businesses flexible and adaptable to change, and this is exactly what digital marketing is about – flexibility.
The digital marketing world allows you ample opportunity to be flexible with your business strategies, so as to cope with the dynamic business environment. The platform also allows for and encourages maximum creativity for business people, such that your strategies are designed in the most creative methods ever.
Opportunity For High Payment Rates:
Having discussed earlier in this article that there is a high demand for professionals in the digital marketing world, much more than the supply, and having also stated the reasons why it is so, the fact that there is a very high payment opportunity for the professionals who have chosen a career in the industry should not come off as a surprise.
Naturally, according to the law of economics, if you are involved in a productive industry where there is a shortage of skilled manpower, you are a very valuable commodity and your pay is bound to be paced at a high rate. This is exactly the obtainable situation in the world of digital marketing now.
The Industry is Growing:
The growth of the digital marketing industry since its inception over the past few years has been consistent. What this entails is that the industry is yet to reach its peak, and it is here to stay. This fact puts you on an advantage as a professional in digital marketing, seeing that you have a long career ahead of you and your future as a digital marketer is secured.
The 21st-century business world has grown into a very competitive space and to survive, smart business people must adopt new creative approaches for their businesses. In 2109, there is no smarter business approach than digital marketing and many business people have embraced it already. In this article, we have discussed a few reasons why digital marketing is the best career option for you in 2019. The Pittsburgh SEO Consultant has a great understanding of the subject. You’d know more about digital marketing and exactly how it works in the real world from them.