5 Must-Try Facebook Messenger Strategies to Grow Your Business
Article by Kevin Urrutia
There are approximately 1.3 billion users on Facebook Messenger every month. So, have you considered using it as part of digital marketing efforts?
Also, according to Facebook, there are approximately 2 billion messages that are being sent on the platform every month, between users and businesses alone.
In fact, a lot of people respond more positively when dealing with brands and businesses through messenger apps.
Why utilize Facebook Messenger
Facebook Messenger has changed a lot over the years, and this feature has now become many business’ advertising strategies.
When you utilize Facebook Messenger for your business, you’re providing people with a more convenient and an alternative way to engage with your business. You can use the platform to earn their trust and boost your social media reach.
Know that Facebook Messenger:
- Gets 15 times more engagement than conventional ads.
- Taps to about 73% of your prospects more than email support and phone.
- Resolves issues much quicker.
In this post, we’re going to walk you through the five must-try Facebook Messenger strategies that you can use to grow your business:
Prompt customer support
Maybe this strategy is something that you’re already doing, giving timely customer support to your customers on Messenger.
In this time and age, more and more customers prefer to contact brands via messaging and other social media channels. Why? Because they want a quick response from brands.
In fact, according to a study by Facebook, their respondents would instead contact brands and businesses by messaging them rather than calling customer service. Another study by Sprout Social shows that most of them expect a response within 4 hours. But the thing is, most brands take approximately 10 hours to reply.
Additionally, they also found out that 30 percent of them will go instead to their competitors when a brand doesn’t respond promptly to their questions and queries. That’s why you should allow people to contact you through Facebook Messenger.
To enable this feature, go to “Settings” on your Facebook page. Then underneath the General tab, you’ll see Messages. Click “Edit.” All you need to do is to check the box and then hit “Save Changes.”
Now visitors can readily see the “Message” button on your page. Now, people can start a conversation with you on Messenger.
A more traditional approach is to deliver your content via email. On the other hand, Facebook Messengers serves as a better alternative.
Hubspot conducted an experiment wherein they’ve been asking people to fill out a form, and then get the content via email. Then, they’ve offered another option to skip the form and then deliver the content through Facebook Messenger.
Weeks after experimenting, they eventually found a clear winner. Facebook Messenger has 242 percent higher open rates, and 619 percent higher click rates.
Run click-to-Messenger ads
A click-to-messenger ad is a type of ad on Facebook wherein the call to action is “Send Message.”
So, instead of learning more about your business or clicking an offer, users will just send you a message on Facebook Messenger. Through this feature, users can now directly message a brand or business from the news feed ad itself.
As a result, this instantly opens up a conversation with the user, where there are high chances that you can convert them into a lead.
This is even more valuable with mobile users. According to a study by Nielsen, smartphone users, on average, are spending 85 percent of their time on devices using apps. The ad impressions on mobile devices have grown over the last couple of years.
Thus, with the increase in the number of app users, there’s a need to optimize your ads for mobile devices too Using the “Click to Message” feature will cut down the workload dramatically when leads are converted directly through the app.
Also, when it comes down to it, Messenger Ads have higher conversion rates. A user that messages you is part of your contact list. You have their phone, email, name, photo, and other relevant information. They’re also much cheaper as compared to traditional Facebook ads.
Use Sponsored messages
Sponsored Messages allow you to update, offer, and promote a brand or service that is relevant directly to those users that your business is already talking to on Messenger.
So if you have already connected with these users either through live customer support or a bot, then you should utilize Sponsored messages to re-engage with them.
Through sponsored messages, you can:
- Nurture your existing leads when you send relevant updates, offers, and other content that are promotional.
- Retarget existing customers on where they left off when they conversed with your bot.
- Drive previous customers to a particular product or feature within your bot.
Retargets your audience one-to-one
Facebook’s feed is already filled with ads. So, imagine what it’s like if you could reach out to your audience by cutting through the noise.
Through Facebook’s Messenger ads, you can absolutely do that. Users will come across your ad in the Home tab of their Messenger mobile app.
Once they tap on an ad, they’ll be brought to their preferred destination, whether it’s a conversation on Messenger or to your website.
Over to You
Before, Facebook Messenger for businesses wasn’t exactly seen as a platform to engage with prospective customers. At that time, they simply didn’t know how to harness the true power of Facebook Messenger.
Facebook did take note of that and made changes. Years later, this wasn’t the case anymore.
More and more users are tapping into messaging, and it’s a great market to grow your business via Facebook Messenger. Aside from that, Facebook is also doing its best to make Messenger an excellent platform for most businesses and brands to tap into.