4 Ways to Succeed with Pinterest Marketing
Article by Vashishtha Khandelwal
What is Pinterest?
Pinterest is an image sharing site where you can sell your brand by uploading pictures. Not like your basic Instagram page, Pinterest helps you to market the brand name and the strategy towards your brand as well. It is a well-known site for social media bloggers where they can sell anything they want.
- According to a recent study, it has been seen that Pinterest is used by 45% of the sellers who are marketing their item online.
How can Pinterest Help to Grow Your Business?
The new update for Pinterest helps to market the product from seller’s altogether. It has landed their new page for their business which includes the term of selling, allowing users or marketers to use Pinterest commercially. If you are using your regular profile for marketing your brand on Pinterest, then it is high time that you should switch to Pinterest Business Profile. You can generally convert the existing account that you have in this platform and make it a business account.
Social media marketing is the epitome for your business, and the more you are included with your clients, the more you can showcase your product out to them. It will help you to channel your brand name to different spheres altogether. It will also help you to market your brand specializes in the best way possible.
How can you succeed with Pinterest marketing?
Here are the ways through which you can be successful in Pinterest marketing.
1. Promote the Brand Directly to Your Customers
Pinterest helps a lot with establishing brand identity, the users of this platform are always on the lookout for intriguing designs, the platform isn’t merely meant for artists and designers. Brand themselves takes it upon themselves to create the vertical content aesthetically designed containing their value proposition & CTA.
Buffer for example, uses Pinterest to educate social media enthusiasts with thought-provoking infographics explaining hacks of Social Media Marketing, other than that they do make use of Pinterest to showcase the work culture at Buffer.
In this new digital era, customers wants to connect with the brand they admire, they encourage the brands they love by repins & comments.
2. Share a Lot of Content
The one thing that you need to make sure of is that your Pinterest account should never be out of pins or material. When the customer is visiting your profile, they should find some content there. It will help them to understand what you are selling and how you are even marketing your brand. Commercially using Pinterest gives you the chance to share a lot of content with your users. Content is the best way through which you can engage with your customers. It is also the key through which you can know what they want from you.
As a rule of thumb, segregate your content across boards to make it look organized.
3. Optimize your site
If you have made a business account on Pinterest, then you need to optimize your website. A recent study has said that the web pages which has got the most buttons are the best page which is shared. Do you know why? Because when a user is visiting your site, then the one thing they will look around is for optimization. If your website is not optimized, then it can be awful for your business. You always need to keep on adding new features to your site. It should look like that you take proper care of your website. Signing up for Pinterest and thus creating a place on your name is not the primary key here. You need to keep in mind that your account matters to your customers.
Make use of plugins like Social Warfare that add social share buttons including Pinterest, to amplify the reach of visual content on your website make use of plugins like Pin it, the button appears over the image urging visitors to Pin the image over their Pinterest account, this only maximizes the potential reach of your website content.
4. Take Care of Your Brand Page
The primary key lies in the fact of how willing you are to optimize your brand page. If you are marketing a product, then you have a brand page named on that. When you are adding the same page to Pinterest, you should keep in mind that optimizing it is the prime way to attract a lot of users.
It can help you to understand more and depict the best for your future marketing scope. First of all, you need to set broad and covers. Rearrange them anytime you want. Then you need to add to the categories of the brand page. The more groups you have, the better will be the customer response as well.
Your brand page on Pinterest needs to carry your vision/mission statement in the description section & your website URL. The boards should be named & categorized in a way that complements the nature of your business.
Market your Brand with the Best Tips
One way to understand marketing via Pinterest is that your audience matters here. The more you know about your audience, the better the scope will be for you. Social Networking sites/ Social Bookmarking sites like Pinterest has the range for your brand name to be out to the public. So make sure that you understand the usage well and later use them to their full potential.
If you are a budding marketer, maybe the tips presented above will help you to understand the deal better. If you have other methods of marketing, then feel free to use them as well. You can use it anyway as long as they are a viable option for you to use.