4 Reasons You Should Have A Mobile App Developed For Your Business
Article By Jackie Yeo (Founder of Amber Creative)
In a world run by smartphones, mobile apps are now fast becoming a way of life. In fact, mobile app usage is seeing a year-on-year growth of 6% and is set to continue its uphill climb. The cost of building a business app is now so competitive that it is no longer a luxury afforded only to large corporations as more small businesses are also starting to have them customized and developed to sell their products and services. According to a study by Clutch, as of March 2017, 42% of small businesses in the US have an app and this number is expected to hit 67% this year.
What are some of the benefits of having a mobile app developed for your business? If you haven’t gained any insights into that, then you have come to the right place as we have compiled 4 compelling reasons why you should definitely jump on the mobile app bandwagon right away.
Build brand recognition
Your brand is yours to build and you have absolute authority over how it looks and the message that it conveys to customers. Has your brand immortalized in a mobile app that users will see every time they browse their smartphone? A beautifully designed app can also help your brand’s image significantly. By increasing their awareness of your brand, customers will be more inclined to buy from you, whether you are selling a product or service. Studies indicate that users spent 80% to 90% of mobile minutes on apps, and it is a shame not to capitalize on this.
Add value to your service
Does your business run a loyalty program? Instead of having customers carry around loyalty cards, have them collect their rewards via a mobile app instead. This will add value to your service by making it convenient for users to access their rewards. It will also make the loyalty program easier to manage. Mobile marketing statistics also show that 73% of consumers are more willing to join loyalty programs if they are able to instantly access their rewards and points.
Connect with customers
With social media being the go-to dumping ground for consumers nowadays, businesses now run the risk of having their reputation blown to bits by even just one complaint or negative feedback. Knowing ways to deal with bad reviews can help, but the risk can be reduced with a customized mobile app for your business. Your customers will be able to relay their feedback to you directly and you can address any complaints, comments or questions personally; rather than have them air their issues on a public platform where information may be misinterpreted and misunderstood.
Obtain valuable information
Managing a business app is a great way for you to collect data on your customers with the purpose of improving your services and products. With the information that you collect from your mobile app, you can ensure customer satisfaction and optimize your business model by making more of what is popular and less of what isn’t. You can also choose to increase awareness of the less popular service or product by placing more emphasis on marketing for that item.
In a nutshell
It is in your best interest to begin developing a mobile app for your business as it will most certainly place you ahead of your competitors. You may not be the first to do so, but it is definitely better to be late than to not turn up at the party at all. Once you do launch a business mobile app, remember that the journey to achieving success does not end there as you must remember to market your app and let the world know that you are available for download.