11 Ways to Improve the ROI of Your eCommerce Marketing
Article by Suraj
Sometimes, e-commerce marketing is hard. You plan your best possible strategies, follow the specific practices, and work with the right firm, but you fail to know whether your efforts have been useful or not.
By measuring the ROI, you can track how much your strategy has been successful. If you find your return on investment (ROI) too little, you can apply several effective ways to increase the number and have lifelong success. The steps are as follows:
1. Have an SEO-Friendly Website
You need to keep a close watch on your page whether you sell garments or cleaning services. Keep in mind that the significance of ROI is conversion after lead generation. You will notice a decrease in your ecommerce marketing ROI (return on investment) if there is no visitor for your ecommerce website. However, taking steps to enhance traffic will help you have increased sales and conversions when you will deliver outstanding quality products within your promised time.
It means you need to work on increasing your website traffic. For this, you need to work on your website content. In the process, you have to write keyword rich content for Home and Product pages of your ecommerce website. You can hire Content Writing services if you find it hard to create content for your web pages.
2. Create a Lot of Content
Content is the king in this digital age. Apart from offering relevant information on a topic, it helps you drive traffic to your site. To make your ecommerce site more visible, you should use content in its varied forms – articles, images, blogs, product portfolio, Infographics, etc. The best way is to create a blog page for your site. On this page, you can publish tutorial content to educate your customers on how to use particular products. Further, you can post articles related to ongoing offers and discounts of your e-store.
3. Insert Relevant and Effective Images
Sometimes, images speak louder than words. In today’s world, people love having a look at the product image before making a buying decision. Compelling images draw customers’ attention. Consequently, they help a company to increase its sales and revenue. With striking images, a business can easily attain success in selling particular products and their goals. It is clear here that having relevant product images is essential for an ecommerce site. You must upload the respective product image along with product descriptions.
4. Run Email Campaigns
Utilizing the right emailing strategy to specific patrons is one of the best marketing skills. It builds a positive sense to apply email campaigns as one of significant ecommerce growth hacks. An email, which consists of complete details about a product, is an excellent medium to make your customers aware of the new products you have included in your list.
5. Do Video Marketing
Applying video marketing skills is an excellent way to improve the ROI of ecommerce marketing. Making videos of your products with usage guides is an effective method to advertise the products of a company. A one-minute video is enough to disclose the intention of a product. As an owner, you should try it if you are serious about increasing your ecommerce marketing ROI.
6. Develop a Return and Refund Policy
In online shopping, people are more concerned about the Return & Refund. As ecommerce business owner, you need to get rid of your customers’ concern. For this, you can set a stringent Return & Refund Policy. With this, your customers have no ambiguity in their minds. This policy will help you leave positive impacts on your customers, and they have no confusion again while placing product orders on your estore.
7. Interact with People for the Generation of Social Proof
Generating social proof is essential for any ecommerce business. It helps in increasing reliability and leaving good impressions on patrons. Besides, it discloses that people in a large number influencers trust a particular estore. Such social proof is very useful in getting into people’s heart. People get lured when they come across the experiences of other people.
8. Do Remarketing
Remarketing is one of the positive hacks to improve the ROI of ecommerce marketing. Usually, this process includes the following of website visitors and trying to convert them into customers by sending proper content as they leave the site. It is simply done to get engaged with the customers again. With remarketing, you have an opportunity to enhance your brand awareness, site engagement, convert bounced visitors into customers, and increase visitors to your site.
9. Nurture your Leads via Buying Cycles
You should stay in touch with your patrons as you assist them via the deals. Nurturing leads in pre- and post-transactional phase as well is essential for you to improve your ecommerce business ROI. For creating trust, you can offer free downloads of product descriptions and other assets that can help your customers make educated decisions. Offer your customers with useful information that can support you in building loyalty and generating interests.
Avoid dropping the ball just after the transaction. Wait for a while and encourage your customers to buy products again & again. You can do it by offering the best customer service and experience. For example, you can request them to share their experiences or give feedback on the products/services they have used after shopping from your site.
10. Have a Mobile Version of your eCommerce Site
It is sure you will be aware of the fact – the rising number of Smartphone users. People prefer using their mobile phone to shop the desired products from their favorite online stores. You can miss reaching the customers who use their mobiles for shopping. To have maximum customer reach, you should make your ecommerce site friendly. In addition, you should get a mobile app for your ecommerce business and make this app available on all leading app stores so that your customers can easily install it on their phones.
11. Use other Means to Promote your eCommerce Site
We know well that a business needs to get advertised. You need to promote your ecommerce business as much as you can do. For your business promotion, you should think about opting PPC, SMS, promotional products, discounts, and offers apart from SEO, SMO, Video marketing, and email marketing.
Your ecommerce store is your own business. You should be ready to take every step carefully and follow the strategies that are proven one to enhance the ROI. Gradually, with time, you have an increase in your sales and revenue. Later on, you will have more profits in comparison with investments, and you will expand your business.