Article By Sienna Brown (Digital Marketing Expert and Business Blogger)

10 Ultimate Social Media Strategies Every B2B Marketer Should Know.

Social media has histories of creating wonders and driving a large group of young and enthusiastic audience. Do you know there are about 3.03 billion social media users? An average daily time of 116 minutes is spent on social media platforms worldwide. If you are yet to invest in social media marketing, you might wonder why the B2B marketing strategy is not working well for your business.

Think again! Is it because of the fact that you are missing out on leveraging the strength of social media every time a strategy is made by your team of marketers? If that is so, then I guess it’s high time for you to get introduced to the different effective tactics that can be incorporated and merged with your B2B marketing strategies for a better ROI and maximum exposure of your business.

Tactic #1: Keep Sharing Photos and Videos of Events, Trade Meets and Conferences from Time to Time:

Do you know, according to a report, in the month of April 2017, video posts via Facebook has reached the mark of 12.05% of the total page audience, followed by 11.63% engagement via photos, 7.81% via link sharing and 4.56% via status updates?  According to another report, it has been found that 82% of viewers prefer watching and interacting via live videos from brands.

Would you still doubt the true credibility of photos and video posts in encouraging maximum client engagement? Choose to keep posting and sharing videos and photos from various trade meets, global events and conferences associated with your organization to make the most of Facebook and every other channel on social media.

Tactic #2: Build Interest in your Social Media Crowd with Teasers and Snippets of New Products:

When it comes to social media marketing, anything and everything under the sun is possible. All you need is the zeal and creativity to come up with positive changes. How about releasing impressive teasers and engaging snippets of all upcoming products and services to be offered by your firm?

Things might just seem easier for you to build great interest among your target audience much before the product or the service gets launched. A pre-determined group of potential consumers is always a good way to build up confidence and get an overview of market demand for the particular commodity to be launched in the near future.

Tactic #3: Create Engaging Campaigns for your Consumers to Share their Feedback on your Social Networks:

If you are not carrying out an end-to-end communication with your customers and acknowledging their stories and feedbacks, then the chances are that your products and services might not get the desired exposure, and ensure the coveted Return on Investment. Thus, the idea is to involve more in public relation strategies and rope in maximum consumers to your social media networks for an open-ended conversation.

You might create campaigns declaring engaging contests for your customers to participate in. You can build platforms for your clients to share their thoughts and feedback on using the services or products that your company offers.

Tactic #4: Create Contents according to the Social Media Audience you would Cater:

This is yet another effective strategy that needs to be implemented when it comes to making the most of your B2B marketing aspirations via social media campaigns. There are different age groups and types of users for each of the platforms.

While it would be wise on your part to lay stress on hashtags and shorter contents for the people on Twitter, using video contents on Facebook and story updates on platforms like Instagram and WhatsApp might just prove to be a fit-for-purpose move for your business.

Tactic #5: Point out and Highlight all Exclusive Features of the Product into Smaller Chunks:

It’s good that you are coming up with explanative content on your social media networks, but you got to measure how far will that be effective in the long run?

Isn’t it a better idea to break points down into smaller chunks, highlight all unique features, add them up to engaging infographics and repost the content offering a better insight, and an interesting read altogether. Social media is a crazy platform, and people are mostly impatient while surfing.

You got a mere 30 seconds to grab their attention; either you win or you lose, there’s no in between. So, the idea is to utilize all smart strategies and promote your B2B business contents in a precise yet interactive manner.

Tactic #6: Implement thought Leadership Strategies and come up with Actionable Contents:

Unless the content isn’t strong enough and calls for immediate action or provokes thoughts and gives rise to new perspectives among your target audience, you won’t be able to make an impact for a steadier growth of your business. So, why not prioritize making contents look actionable and thought-provoking in nature?

Thus, in such cases you can simply think of incorporating thought leadership strategies, train employees to come up with exemplary contents, something your target audience could read and learn from.

For example, if you are into e-learning, then consider attaching a couple of assignment help tips with every social media post you would share or online journals you would publish.  People should learn new things from the content you share instead of giving it a casual read, only to forget it the very next day.

Tactic #7: Use your Own Voice – there’s No Substitute for being Real:

According to a 2013 report, it has been identified that consumers have chosen brand authenticity as one of the top attributes that would attract them to a brand and its services. Thus, there’s no denying the fact that authenticity is the key to a successful brand building.

For marketers aiming to utilize various social media platforms for brand exposures and promotion, it is absolutely necessary for them to use their own voice, maintain originality while drafting product descriptions, coming up with one-liners and CTAs with every other branding strategy. There’s a fine line of difference between seeking inspiration and copying ideas.

Tactic #8: Appreciate your Client’s Participation and Let them Know About it:

When the idea is to come up with the best social media networking and marketing strategies, you cannot afford to ignore your customers and acknowledge them for making your business grow. So, how about choosing various social media platforms to send across a thank you message, or creating campaigns announcing giveaway goodies for the best ten customers and the likes?

These types of marketing moves that prioritize emotional connect in a totally different and responsive manner are always recommended when it comes to ensuring B2B marketing success via social media campaigning. In addition to it, marketers and business executives should also consider being prompt and punctual when it comes to addressing consumer grievances and complaints made on Twitter, Facebook and every other social media platform.

Tactic #9: Consider being Humorous on Social Media rather than being Boring:

Looking back at the history of social media, the platform was originally introduced in order to establish stronger connections and bondage among humans all across the globe. From engaging posts, to viral videos, those hilarious memes to sarcastic posts and the likes; social media users over the years have figured and implemented various quirky moves to make their contents more engaging and entertaining for the people around them.

 Tactic #10: At Last, Hire the Right Social Media Manager:

This is again an important aspect to be considered when it comes to generating promising revenues via B2B social media marketing tactics. The root cause of most of the social media marketing fails is a wrong selection of social media managers.

Do not end up forcing someone who isn’t interested in the job or end up roping in an amateur just because you were impatient. The idea is to invest in an experienced and focused social media manager who is willing to serve the organization as a full-time employee.

Now that you know how things would work well for your B2B social media marketing campaigns, it’s time you put your time and energy to good use and incorporate the tactics preached above for an ROI you’ve always dreamt of generating.

Share: