Article by Kady Smith

Nearly 50 million marketers use Google Analytics to keep track of their website’s performances. There must be something about Google Analytics that makes people all over the world trust it so badly. Don’t you think?

Honestly speaking, Google Analytics is just like any other web analytics tool that you may come across on the Internet. However, you need to implement the right tips at the right place in order to get the desired results with the tool. Confused? I have crafted a list of the top 10 simple ways Google Analytics can help your business reach the highest levels of online success. Let’s have a look.

10 Simple Ways Google Analytics Can Boost Your Online Success

Before going ahead with the steps, let me give you a little disclaimer here. You may find it quite confusing while using Google analytics initially. But, the best things take time to produce effective results. Take your time and implement the following tips to make the most of Google Analytics. Let’s begin.

1. Set Goals With a Clear Mind

‘People with goals succeed because they know where they are going.’

Say your website provides research paper writing help. Thus, your website goals would be to help students fetch good marks in their research papers, offer them the right academic help and compel them to purchase research papers from your website. Once you set your goals in Google Analytics, it will be 10X easier for you to evaluate the effectiveness of your online business.

You can set as many as 10 goals for your website. It can be anything from purchasing products to sharing articles. Consider your goals to be your destination. Use Google Analytics to keep a tab on the daily performance of your website towards that goal or rather the destination of your website.

2. Study User Behaviour for Better Exposure

Say you have been asked to prepare a presentation for specific people. But, you have not been told the needs, demands or expectations of your target audience. Wouldn’t it be difficult for you to prepare a strong and compelling presentation in that case? It’s the same thing with your online business. Study your target audience’s behaviour through the ‘Demographics’ section of Google Analytics. You can study the following details about your target audience:

• Age
• Gender
• Language
• Location

You will also be able to keep a tab on the buying behaviour of your target audience. It will help you bring forth customised products and services for the maximum success of your online venture.

3. Know How People Find You

Every marketer should know the referral details in regards to their websites. A referral is a page that leads your target clients to your website. People can visit your website through social media, mobile phones, blog posts, organic search, etc. Once you know how people are finding your website, you can work on those sources, and try to bring in more traffic to your website through the same. Say your target clients tend to find your website through blog posts. Then you can try sharing the URL of that blog on different mediums.

Knowing where your traffic comes from can come in handy for all marketers. You can fine-tune your marketing strategies accordingly. Research more and get the most out of referral analytics.

4. Determine the Right Keywords

Since you are reading this blog, I’m guessing that you already know the importance of keywords in your online success. In case you are a beginner, keywords are the words or phrases used by your target clients to look for your nature of business. You may target tons of keywords in an attempt to rank well in at least some of them. What if you could determine the highest performing keywords for your website? It will help you improve the SEO strategies effectively, wouldn’t it? Using the highest performing keywords can also help you enhance your conversion rates.

It is always better to use a few highest performing keywords rather than stuffing your website with tons of useless keywords. Once you understand what your target clients are searching to find you, you can optimise your website with those keywords.

5. Check Out the Bounce Rate

The best thing about Google Analytics is that you can check out the bounce rate of your website. Bounce rate determines the average time spent by your target customers on your website. Higher bounce rate means that people are spending only a few seconds of their time on your website. They may not have found anything interesting enough to stay on your page for and read the contents of your website. Google Analytics lets you dig a little deeper to understand why people aren’t staying on your website.

Once you find the pages that show higher bounce rates than usual, you can work on those pages and optimise them accordingly. You can even run the A/B test on the tool to see what’s wrong with your website. That specific page may need some quick touch-ups for the final optimisation.

6. Laser-Focus Your Marketing Strategies

Google Analytics offers a wide array of segmentation opportunities to produce the most fruitful results for your online business. For example, you can find out the country that brings in the maximum amount of traffic to your website. Once you know the country, you can share ad campaigns related to that country and boost your sales and leads to a great extent. This tool also helps you compare the number of new visitors with the number of returning visitors.

You can even create custom segments based on specific regions, gender, technology, traffic sources, etc. Market segmentation on Google Analytics can help you cater to the needs of your customers better.

7. Measure Overall Organic Traffic

You can compare the traffic to your website based on a date on a daily basis. The daily changes in traffic can help you understand if your digital marketing strategies are effective enough or not. You may implement thousands of SEO strategies to boost the online rankings of your website. But, what’s the point if those strategies fail to bring in your desired traffic to your website?

At times, some marketers get overwhelmed due to the presence of multiple data on this tool. You can use the Real Time tab to see a more compact version of your Analytics. The compact version of Google Analytics provides limited options and information.

8. Determine the Quality of Your PPC Data

 Google Analytics provides a little more information than just the insights into your website. For example, it brings forth the PPC data that you can check out to improve the conversion rate and other crucial metrics of your data. The paid search traffic is highly crucial when it comes to converting your leads into sales. Download the PPC report to find out the keywords which have the highest CTR, monetary value and potential conversion rate.

You can also check out the most expensive keywords that encompass the lowest CTR. Make sure you weed out those keywords for medium value contents to gain a high CTR for your website. PPCs require you to invest money. Thus, you must know if you are investing in the right place.

9. Improve Your Conversions Directly from Landing Pages Reports

The average conversion rate of most of the landing pages is around 2.35%. The top 25% of websites convert at a rate of 5.31%, while others convert at a rate of 11.45%. Therefore, landing pages are as useful as your homepage. You may have tons of landing pages on your website. But, none of the pages matters if they fail to drive in enough traffic or leads to your website. The landing pages report of your site lets you know if the information mentioned on those pages cater to the needs of your target audience.

You can even use an advanced segment to filter the total traffic and understand the number of visitors that come from social media. This way, you can keep track of your social media strategies as well. The landing pages report also shows you the conversion rates of each page.

10. Get Rid of Slow-Loading Pages

46% of people have stated that they dislike waiting for web pages to load. Websites that load in five seconds see at least 70% longer sessions. Even a 100-millisecond delay in the loading time of websites can lead to a drop in conversion rates by 7%. These statistics indicate that it is crucial for every website to get rid of slow loading pages for the maximum online exposure. Use Google analytics to identify the web pages that take more than 3 seconds to load. The loading time of your website can have a strong impact on your website’s conversion rates and user experience.

Check out the page loading time of your website under the category ‘Page Timings’ on Google Analytics. Filter the searches such that you will be able to get the average page loading times along with the average exit percentages for all the pages of your website. You can connect with the developer of your site, and change the page loading speed of slow pages for a greater conversion rate in the future.

Conclusion

Every online business consists of three major objectives:

• Reach out to the right set of the target audience
• Evaluate the website’s performance
• Optimise the conversion rates

Whether you are a beginner or an experienced marketer, getting all the objectives right can be a humongous task. This is where Google Analytics comes into play. You can achieve all your online objectives if you are able to keep a tab on your website through Google Analytics. This tool is free and easy to use, as well. Implement the tips as discussed above and you will be able to make your online venture successful.

Author Bio:

Kady Smith is a content marketer at a reputed firm in Australia. She is also one of the assignment experts at MyAssignmenthelp.co.uk. Kady loves to bake cakes and pastries in her free time.

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